Creativepreneurship (@Bandung)

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Introduction

The Creativepreneurship Program is a study program under BINUS Business School Undergraduate Program that addresses creativity needs and entrepreneurships.  Align with International accreditation achievement through AACSB since 2020. The Program prioritizes the quality of the teaching and learning process align with Student Outcomes needed by Stakeholders.

The graduates will earn a Bachelor of Business that focuses on building businesses in creative industries and developing a company based on creativity. This Program will explore the Creativepreneurship as leadership in business that explores ICT commercialization with a practical, creative entrepreneurial knowledge, skills, and attitude required to develop new business ideas in the emerging technological innovation domain. The outcomes of the creativepreneur project are intended for the continuous pursuit of successful business growth to capture value for the firm sustainably and ethically, moreover, actively contribute to the prosperity of the society at large.

Experiential Learning Techniques and Innovation Practices, i.e., Entrepreneurship Living Laboratory, Practical Market Testing and Commercializing, Investor Pitch, Mentoring, Coaching, Counseling, Facilitating Program, are used to gain practical knowledge, skills, and attitudes in technology innovation development, commercialization, and innovative venture creation.

 

Vision

A world-class business and entrepreneurship study program, fostering and empowering the society in serving and building the nation.

 

Mission

1. Educating BINUSIANs to develop exemplary characters through holistic approach.
   Educating BINUSIANs to be ethical & innovative graduates with multiple skills to deal with business digitalization challenges using holistic approach.

2. Developing business through creative entrepreneurship and relevant research.
   Encouraging BINUSIAN to advance knowledge and practices with high quality research for resolving business and entrepreneurship issues.

3. Fostering BINUSIANs through self-enrichment.
   Nourishing BINUSIANs’ SPIRIT for improving personal and professional capabilities.

4. Empowering BINUSIANs to continuously improve business community.
   Invigorating BINUSIANs to solve the business community challenges through academic and community service activities.

 

Program Objectives

1. Provide students basic knowledge in the fields of entrepreneurship and management they need in business practice
2. Provide students with entrepreneurial and business skills integrated with information technology that have an impact on business, marketing, operations, finance and business organizations and provide tools used in business implementation
3. Preparing students to become entrepreneurs and agents of change ethically by utilizing skills and knowledge in building a sustainable business

 

Student Outcomes

1. Each student should be able to comprehend business concept.
2. Each student should be able to demonstrate entrepreneurial acumen by applying creative, innovative, analytical thinking as well as applying communication skills, and ICT skills
3. Each student should be able to apply ethical and professional values.
4. Each student should be able to articulate sustainable business perspective in exercising business concept.

 

Bachelor’s Degree

S1 Sarjana Bisnis (S.Bns)

 

Prospective Career of the Graduates

1. Entrepreneur
2. Intrapreneur
3. Business Developer
4. Business Planner
5. Business Consultant
6. Technopreneur
7. Sociopreneur
8. Business Analyst
9. E-Commerce Specialist
10. Venture Capitalist
11. Digital Business Specialist

 

Curriculum & Course Structure

Semester 1

Group	Course		SCU
MPK	CHAR6034032	Character Building: Pancasila	2
MPK	LANG6097032	Indonesian	2
MKK	ENPR6143032	Introduction to Entrepreneurship and Business	4
MKK	ENTR6431032	Creative and Innovative Thinking 2)	2
MKK	ENPR6136032	Marketing for Entrepreneur	4
MKK	ENPR6137032	Commercializing Emerging Technology	2/2
MKB	ENTR6987032	Creative and Cultural Entrepreneurship 1)	2
MKB	FOREIGN LANGUAGE COURSES 3)		0
Total SCU			20
Cumulative SCU			20

 

Semester 2

Group	Course		SCU
MPK	CHAR6035032	Character Building: Kewarganegaraan	2
MKK	ENPR6153032	Business Operations and Supply Chain	4
MKK	ENPR6154032	Sustainable Business Model	4
MKK	ENPR6155032	Entrepreneurial Leadership and Organization	4
MKK	ENPR6156032	Business Law and Ethics	2
MKB	MKTG6225032	Digital Marketing	2/2
MKB	FOREIGN LANGUAGE COURSES 3)		0
Total SCU			20
Cumulative SCU			40

 

Semester 3

Group	Course		SCU
MPK	CHAR6036032	Character Building: Agama	2
MKK	ENPR6157032	Business and Performance Analytics	4
MKK	MGMT6288032	Entrepreneurial Financial Management	2/2
MKK	ENTR6985032	Business Plan	4/2
MKK	RSCH615832	Business Research Methodology	4
MKB	FOREIGN LANGUAGE COURSES 3)		0
Total SCU			20
Cumulative SCU			60

 

Semester 4

In 4th Semester, Students are required to choose one study plans, between Streaming, Cross Streaming, Minor Program, Free Electives. Please refer to the Minor program, free electives, and cross streaming course list appendix for details.

Group	Course		SCU
STREAMING: CREATIVE ECOMMERCE
MKB	ENPR6159032	E-Commerce for Entrepreneurs	2/2
MKB	ENPR6160032	Innovative Product Design and Development	2/2
MKB	ENPR6161032	Sustainable Entrepreneurship and Social Innovation	4
MKB	MKTG6325032	Omnichannel and Retailing	4
MKB	ENPR6163032	Technopreneurship	4
STREAMING BUSINESS INNOVATION 5)
MKB	ENTR6664002	Consumer Insights: Behavioral Fundamentals	4
MKB	ENTR6666002	Innovative Product Design and Development 2)	4
MKB	ENTR6668002	Innovation in Omni Channel	2
MKB	ENTR6669002	Innovation and Knowledge Management 2)	4
MKB	ENPR6164002	Business Process Management for Innovation	4
MKB	ENPR6165002	Negotiation and Competitive Decision Making	2
STREAMING: E-BUSINESS 6)
MKB	BUSS6229005	Business Simulation	4
MKB	MGMT6374005	Analysis on E-Business Investment 1) & 2)	4
MKB	ISYS6079005	E-Business System 1)	4
MKB	ISYS6744005	E-Business Strategy and Implementation 1)	4
MKB	ISYS6085005	Advanced Topics in E-Business	2
MKB	MGMT6464005	Corporate Governance	2
STREAMING: GLOBAL COMMERCE 6)
MKB	BUSS6162005	Market Entry Strategy	2
MKK	BUSS6191005	Export-Import Management	2
MKK	ENPR6103005	Global Entrepreneurship	4
MKB	MKTG6322005	Sales and Customer Relationship Management	4
MKB	MKTG6237005	Global Strategic Marketing : Asia Pasific Perspective	4
MKB	MGMT6196005	Project Management	4
STREAMING: SERVICE BUSINESS 6)
MKB	MGMT6463005	Organizational Behavior	2
MKB	MGMT6455005	Servitization and Customer Experience Management	2
MKB	MKTG6274005	Service Marketing Management 2)	4
MKB	MGMT6456005	Fundamentals of Supply Chain Management 2)	4
MKB	MGMT6401005	Digital Supply Chain Management 2)	2
MKB	MGMT6365005	Current Issue in Service Business and Technology2)	2
MKB	MGMT6457005	Global Supply Chain Services 1) & 2)	4
STREAMING BUSINESS DEVELOPMENT MANAGEMENT 6)
MKB	RSCH6026005	Research Methodology 2)	4
MKB	BUSS6109005	Business Development	4
MKB	MGMT6196005	Project Management 2)	4
MKB	BUSS6229005	Business Simulation	4
MKB	MGMT6465005	Advanced Topic in Business Development Management	2
MKB	LAWS6159005	Legal Aspect in Business	2
MKB	FOREIGN LANGUAGE COURSES 3)		0
MKB	MINOR PROGRAM 4), 5), 6), 7)		20
MKB	CROSS STREAMING 4), 5), 6), 7)		20
MKB	FREE ELECTIVES 6)		20
Total SCU			20
Cumulative SCU			80

 

Semester 5

Group	Course		SCU
MULTIDISPLINARY STREAMING: CREATIVE BUSINESS 4)
MKB	ENPR6166032	Launch Creative Business Startup	4
MKB	ENPR6167032	Startup Funding	4
MKB	ENPR6 XXX032	Business Intelligence	2/2
MKB	ENPR6162032	Risk Assessment and Decision Making in Business	4
MKB	COMP6667032	Interaction Design	2/2
	MINOR PROGRAM 4), 5), 6), 7)		20
	MULTIDISPLINARY STREAMING – BINUS @MALANG 4), 5), 6), 7)		20
	FREE ELECTIVES 6)		20
	Total SCU		20
	Cumulative SCU		80
MKB	MINOR PROGRAM 4), 5), 6), 7)		20
MKB	MULTIDISPLINARY STREAMING – BINUS @MALANG 4), 5), 6), 7)		20
MKB	FREE ELECTIVES 6)		20
Total SCU			20
Cumulative SCU			80

 

Semester 6

Kelompok	Mata Kuliah	SKS
MKB	Enrichment Program I	20
Total SCU		20
Cumulative SCU		120

 

Semester 7

Kelompok	Mata Kuliah	SKS
MKB	Enrichment Program II	20
Total SCU		20
Cumulative SCU		140

 

Semester 8

Group	Course		SCU
MKB	RSCH6604032	Pre Thesis	2
	RSCH6605032	Thesis	4
	ENTR6445032	Thesis	6
Total SCU			6
Cumulative SCU			146

 

Minor

Minor Program	Semester 4	Semester 5
Minor @ Binus Kemanggisan
Digital Ecosystem	–	–
Human Capital in Digital Workplace	v	v
Sustainable Development	v	v
Cross Cultural Communication	v	v
Interactive & Users Experience Design	v	v
Data Analytics	v	v
Robotic Process Automation	v	v
Minor @ Binus Alam Sutera
Digital Business	v	v
Minor @ Binus Bekasi
Virtual Services	–	–
Culinary	v	v
Minor @ Binus Malang
Digital Technopreneur	v	v
Minor @ Binus Bandung
DesignPreneur	v	v

 

Enrichment Track Scheme

1. Certified Internship Track
2. Certified Entrepreneurship Track
3. Certified Study Abroad Track
4. Certified Specific Independent Study
5. Further Study Track

 

1. Enrichment Scheme

Track

Semester 6

Semester 7

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Notes:

IN     : Certified Internship RS    : Certified Research EN   : Certified Entrepreneurship IS     : Certified Specific Independent Study

CD   : Certified Community Development SA    : Certified Study Abroad etc    : Study Program Special Purposes

 

2. Certified Entrepreneurship Track

Enrichment Program I

Group	Course		SCU
MKB	ENTR6437032	Business Startup, Launching and Formation	8
	ENTR6991032	Lean Enterprise	4
	ENTR6992032	Launching New Venture	4
	ENTR6993032	EES in New Business	4
Total SCU			20

Enrichment Program II

Group	Course		SCU
MKB	ENTR6028032	Growing a Business	8
	ENTR6994032	Entrepreneurial Leadership	4
	ENTR6995032	Venture Capital	4
	ENTR6996032	EES in Growing Business	4
Total SCU			20

 

3. Certified Internship Track

Enrichment Program II

Group	Course		SCU
MKB	ENTR6997032	Existing Business Models Analysis	8
	ENTR6998032	Organizational Process Management	4
	ENTR6999032	Entreprise Business Communications	4
	ENPR6005032	EES in Entreprise	4
Total SCU			20

 

4. Certified Study Abroad Track

Enrichment Program I

Group	Course		SCU
MKB	GLOB6208032	Elective Course for Study Abroad 1	4
	GLOB6209032	Elective Course for Study Abroad 2	4
	GLOB6210032	Elective Course for Study Abroad 3	4
	GLOB6211032	Elective Course for Study Abroad 4	4
	GLOB6268032	Elective Course for Study Abroad 25	4
	GLOB6212032	Elective Course for Study Abroad 5	2
	GLOB6213032	Elective Course for Study Abroad 6	2
	GLOB6214032	Elective Course for Study Abroad 7	2
	GLOB6215032	Elective Course for Study Abroad 8	2
	GLOB6216032	Elective Course for Study Abroad 9	2
	GLOB6217032	Elective Course for Study Abroad 10	2
	GLOB6218032	Elective Course for Study Abroad 11	2
	GLOB6219032	Elective Course for Study Abroad 12	2
	GLOB6269032	Elective Course for Study Abroad 26	2
	GLOB6289032	Elective Course for Study Abroad 29	2
Total SCU			20

 

5. Certified Specific Independent Study Track *

Enrichment Program II

Code	Course Name	SCU
MICR6073032	Course Certification I	3
MICR6074032	Technical Skill Enrichment I	4
MICR6075032	Industrial Project I	9
MICR6076032	Soft Skill Enrichment I	4
MICR6077032	Elec Course for Specific Independent Study 1	8
MICR6078032	Elec Course for Specific Independent Study 2	8
MICR6079032	Elec Course for Specific Independent Study 3	6
MICR6080032	Elec Course for Specific Independent Study 4	6
MICR6081032	Elec Course for Specific Independent Study 5	6
MICR6082032	Elec Course for Specific Independent Study 6	5
MICR6083032	Elec Course for Specific Independent Study 7	5
MICR6084032	Elec Course for Specific Independent Study 8	5
MICR6085032	Elec Course for Specific Independent Study 9	5
MICR6086032	Elec Course for Specific Independent Study 10	4
MICR6087032	Elec Course for Specific Independent Study 11	4
MICR6088032	Elec Course for Specific Independent Study 12	4
MICR6089032	Elec Course for Specific Independent Study 13	4
MICR6090032	Elec Course for Specific Independent Study 14	4
MICR6091032	Elec Course for Specific Independent Study 15	3
MICR6092032	Elec Course for Specific Independent Study 16	3
MICR6093032	Elec Course for Specific Independent Study 17	3
MICR6094032	Elec Course for Specific Independent Study 18	3
MICR6095032	Elec Course for Specific Independent Study 19	3
MICR6096032	Elec Course for Specific Independent Study 20	3
MICR6097032	Elec Course for Specific Independent Study 21	2
MICR6098032	Elec Course for Specific Independent Study 22	2
MICR6099032	Elec Course for Specific Independent Study 23	2
MICR6100032	Elec Course for Specific Independent Study 24	2
MICR6101032	Elec Course for Specific Independent Study 25	2
MICR6102032	Elec Course for Specific Independent Study 26	2
MICR6103032	Elec Course for Specific Independent Study 27	2
MICR6104032	Elec Course for Specific Independent Study 28	2
MICR6105032	Elec Course for Specific Independent Study 29	1
MICR6106032	Elec Course for Specific Independent Study 30	1
MICR6107032	Elec Course for Specific Independent Study 31	1
MICR6108032	Elec Course for Specific Independent Study 32	1
Total SCU		20

 

6. Further Study Track

Enrichment Program II
Fast Track M.MSI

Group	Course		SCU
MKB	ISYS6654032	Service Oriented Analysis and Design	4
	ISYS6655032	Change Management for Enterprise	4
	ISYS6656032	Digital Transformation Management	4
	ISYS6657032	Data Analytics for Research	4
	ISYS6660032	Visualization and Descriptive Analytics	4
Total SCU			20

Fast Track M.M

Group	Course		SCU
MKB	ENPR6008032	Designing Innovative Nascent Entrepreneurship	4
	MKTG6310032	Negotiation Mastery	4
	MKTG6311032	Omnichannel Marketing	4
	STAT6195032	Advanced Business Statistics	4
	MGMT6435032	Designing and Leading the Entrepreneurial Organization	4
Total SCU			20

 

Thesis

Pre-Thesis (2 SCU) and Thesis (4SCU) can be taken in the 6th and/or 7th semester by students who meet requirements from the study program/program.

 

Student should pass all these quality-controlled courses as listed below:

No	Code	Course Name	SCU	Minimum Passing Grade	Semester
1.	CHAR6034032	Character Building: Pancasila	2	B	1
2.	ENPR6143032	Introduction to Entrepreneurship and Business	4	C	1
3.	ENPR6136032	Marketing for Entrepreneur	4	C	1
4.	ENTR6431032	Creative and Innovative Thinking	2	C	1
5.	ENPR6154032	Sustainable Business Model	4	C	2
6.	ENPR6155032	Entrepreneurial Leadership and Organization	4	C	2
7.	ENPR6156032	Business Law and Ethics	2	C	2
8.	ENTR6985032	Business Plan	4/2	C	3

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