Public Relations (@Malang)
Faculty of Digital Communication and Hotel and Tourism
Program Description
The Public Relations Study Program prepares students to become strategic communicators who are able to build image, manage reputation, and create meaningful relationships for brands, organizations, and companies in the digital era. Through project-based learning, students will gain experience in branding strategy, campaign planning, event management, crisis communication, and digital communication, supported by courses such as Digital Platform & Analytics and SEM & SEO. Students are also equipped with professional skills, including public speaking, negotiation, relationship management, and professional grooming & ethics. Supported by the Digital Public Relations streaming and BINUS enrichment pathway, students are prepared to become adaptive, industry-ready professionals in an era where authentic communication, trust, and human connection remain highly valuable. Explore the Public Relations Study Program and discover how your passion for communication can grow into a future career in branding, reputation management, and digital communication industries.
Prospective Career
Public Relations Executive, Strategic Planner, Branding Strategist, Social Media Strategist, Marketing Communication Executive, Spokesperson Expert, Digital Strategist, Client Relationship Executive, Corporate Communication, Sustainability Program Specialist
Available at
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BINUS @Malang
