The MM in Creative Marketing is a Master of Management (MM) program designed for fresh graduates (Strata-1 or equivalent) and those with little professional working experience. This program is designed for those who have passion in the marketing field and decides to pursue career in the marketing related areas. The program provides knowledge and skills in innovation, creative approach to problem solving, and cultivating entrepreneurial spirit by leveraging the development of ICT that equip the students should they decide to launch their own businesses or become intrapreneurs in established firms.
BINUS BUSINESS SCHOOL faculty brings real-world professional and consulting experience in the area of creative industries, multimedia, and information communication technology to the classroom. The faculty is consistently imparting and sharing the wisdom of their experiences to the participants. They integrate mixed teaching methodologies including, but not limited to, lectures, case studies, discussions, class presentations, summaries, and field projects.
- MM Degree from BINUS University
Study Completion Requirements
To complete MM degree (in Creative Marketing) at BINUS Business School, students must complete a minimum of 42 SCUs, all of which are mandatory courses.
Teaching, Learning, and Assessment Strategy
The teaching, learning and assessment methods used in the program, such as case studies, group discussion, individual and group project assignment and presentation, are designed to enhance the students’ capability in applying comprehensive marketing approaches in decision making process and to sharpen their critical and creative problem solving skills.
The innovation habit will be developed through course assessment that put weight on content comprehension and innovation. The innovation thinking, or commonly referred to Design Thinking on the other hand.Students are required to translate their selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment process of several courses throughout the program.
Moreover, additional events such as CMO Chat as well as guest lecturers would also give students a new perspective on how to relate theoretical marketing foundations with current practices and to give them exposure to social and professional networks. At the end of program, students would be required to write a project that would asses students’ comprehensive understanding of marketing concepts learnt in the program.
|1||ENTR8034||Design Thinking and Entrepreneurship||3||15|
|ACCT8XXX||Accounting and Financial Management||3|
|MGMT8056||Leadership and Human Capital Management||2|
|MKTG8017||Marketing and Digitalization Strategy||2|
|2||RSCH8072||Research Analysis and Publication||2||16|
|MKTG8020||Strategic Consumer Insight and Positioning||4|
|MKTG8022||Product and Pricing Development||3|
|MKTG8023||Omni Channel Management||2|
|MKTG8024||Digital Integrated Marketing Communication||3|
|MGMT8089||Strategic Management in Business||3|
|TOTAL CREDITS 42 SCU|