The MM in Creative Marketing is a Master of Management (MM) program designed for fresh graduates (Strata-1 or equivalent) and those with little professional working experience.  This program is designed for those who have passion in the marketing field and decides to pursue career in the marketing related areas. The program provides knowledge and skills in innovation, creative approach to problem solving, and cultivating entrepreneurial spirit by leveraging the development of ICT that equip the students should they decide to launch their own businesses or become intrapreneurs in established firms.

BINUS BUSINESS SCHOOL faculty brings real-world professional and consulting experience in the area of creative industries, multimedia, and information communication technology to the classroom. The faculty is consistently imparting and sharing the wisdom of their experiences to the participants. They integrate mixed teaching methodologies including, but not limited to, lectures, case studies, discussions, class presentations, summaries, and field projects.

Award/Degree

  • MM Degree from BINUS University

Study Completion Requirements

To complete MM degree (in Creative Marketing) at BINUS Business School, students must complete a minimum of 42 SCUs, all of which are mandatory courses.

Teaching, Learning, and Assessment Strategy

The teaching, learning and assessment methods used in the program, such as case studies, group discussion, individual and group project assignment and presentation, are designed to enhance the students’ capability in applying comprehensive marketing approaches in decision making process and to sharpen their critical and creative problem solving skills.

The innovation habit will be developed through course assessment that put weight on content comprehension and innovation. The innovation thinking, or commonly referred to Design Thinking on the other hand.Students are required to translate their selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment process of several courses throughout the program.

Moreover, additional events such as CMO Chat as well as guest lecturers would also give students a new perspective on how to relate theoretical marketing foundations with current practices and to give them exposure to social and professional networks. At the end of program, students would be required to write a project that would asses students’ comprehensive understanding of marketing concepts learnt in the program.

SEMESTER 1

Sem Code Course Name  SCU Total
1 ENTR8034 Design Thinking and Entrepreneurship 3 15
ACCT8XXX Accounting and Financial Management 3
MGMT8056 Leadership and Human Capital Management 2
MKTG8017 Marketing and Digitalization Strategy 2
RSCH8076 Research Methodology 3

 SEMESTER 2

Sem Code Course Name  SCU Total
2 RSCH8072 Research Analysis and Publication 2 16
MKTG8020 Strategic Consumer Insight and Positioning 4
MKTG8021 Digital Branding 2
MKTG8022 Product and Pricing Development 3
MKTG8023 Omni Channel Management 2
MKTG8024 Digital Integrated Marketing Communication 3

 SEMESTER 3

Sem Code Course Name SCU Total
3 BUSS8023 Business Ethics 2 11
MGMT8089 Strategic Management in Business 3
MGMT8088 Thesis 6
TOTAL CREDITS     42 SCU

Program Concentration


Prospective Career


Cara Belajar

Full Time

JWC