Program Description

The study program of Master in Communication Science BINUS UNIVERSITY was established in September 2017, to develop the scientific field of Communication and expertise to work as indicated in the curriculum of the study program Master in Communication with a focus on Strategic Marketing Communication and Strategic Digital Media with excellence, uniqueness and characteristics to the Integrated Communication-based curriculum that is supported by ICT and infrastructure at BINUS UNIVERSITY. This specialization is focused on the ability to carry out marketing and media communication activities both conventionally and digitally, as well as the ability to analyze and predict existing problems to determine the company’s digital media and marketing communications strategy.

Prospective Career

(a) Work in all institutions, both government and private because every government and private institution or institution requires personnel with expertise in the field of Communication Studies; and (b) Become an expert in the field of communication (Marketing Communication and Media Convergence), namely as a communication consulting service for private institutions, industry, government, and Non-Government Organizations (NGOs). With Graduate Profiles: Marketing Communication, Corporate Communication, Marketing Public Relations, Digital Marketer, Techno-Entrepreneur, Communication Practitioner, Communication Consultant, Researcher in Communication, Auditor in Communication, Expert and Specialist in Digital Media, Public Relations Consultant, Digital Media Journalist, Online Media Specialist, E-Government Specialist, and Lecturer.