Digital business has become increasingly important in today’s era because of the rapid growth of technology and the internet. With the rise of digital platforms and online commerce, businesses are leveraging digital tools to expand their reach, increase their customer base, and improve their operational efficiency. Digital business also enables companies to gather and analyze data to make better decisions, optimize their marketing strategies, and tailor their offerings to meet the needs of their target audience.
While other Digital Business programs focus on various digital tech solutions to business issues, the Digital Business program at BINUS Business School - International Undergraduate Program focuses on various business solutions to digital tech issues. Students will learn and practice how technology can change business performance, and more importantly, how to utilize technology to create new business opportunities by developing ecosystems and networks.