Business Management and Marketing Program provides a 4-year undergraduate degree program, that has been dedicated to provide students with the highest standard of business management and marketing education with focus in developing business, marketing, and entrepreneurial skills, all to prepare them to be ready to work for multi-national corporations or to become creative and innovative entrepreneurs.

To support this, the program provides the students with various corporate world related activities, aiming to jump-start the students’ corporate and industrial networks. The activities include internship program in national and multi-national corporations, guest lecture sessions from various industry practitioners and professionals, and applied-research thesis where students are required to provide professional consulting services for real companies with real business management and marketing related-problems.

The Program emphasizes the understanding and mastery of business management and marketing key concepts, tools, and technology required by future professionals. The content of the program is designed to equip students with basic scientific business management and marketing paradigm, theoretical framework, applied skills, and familiarity with contemporary technology to support their competence as future leaders in business.

Also, Business Management and Marketing Program at Binus University International maintain continuity in cooperation with some of the first-class companies in Indonesia to build a strong linkage. The aim is to provide a wide array of opportunities for graduate students from Binus University International after they graduate, to work in one of reputable companies in Indonesia.

The curriculum at Binus University International has been benchmarked to major renowned universities around the world. This curriculum is then combined with the Indonesian National Curriculum and Binus’ core values. All of our program courses are conducted in English.

Business Management and Marketing program is an international undergraduate program of Binus Business School. In the Business Management and Marketing program, not only that students learn all aspects of managing a business, but they also learn all marketing aspects in a more specific and detailed manner. As one of the fastest growing digital economies in the world, Indonesia has been the haven and will continue to be the next hotspot for the digital business start-ups. As reflected in our courses, the Business Management and Marketing program emphasizes the digital aspects of business and marketing to respond to the thriving and dynamic startup scene in Indonesia. We prepare our students to have entrepreneurial mindset and agility in welcoming the global competition. We encourage our students to choose their career pathway, either to become entrepreneurs or corporate executives.

The Business Management and Marketing Program at Binus Business School offers Double Degree, Study Abroad, and Master Track programs with prominent international partner universities, allowing students to have broader knowledge of and international exposures to the business and marketing practices worldwide. The acquired international experience allows students to have a wide network of knowledge and references that will be useful in making business decisions and navigating their professional life later on. Students will have the opportunity to expand their social and business network globally, providing ways to spot and seize global working and business opportunities.

Strong Focus on Digital Business and Marketing 

Our program focuses on the digital aspects of business and marketing so that the students will be ready to be a part of industry 4.0

Updated Curriculum

We have an established connection with industry partners to ensure the compatibility of the curriculum and industry demands. We regularly involve the industry to be part of the students’ learning process.

Faculties with International Qualification and Extensive Working Experiences

Our faculty members received international qualifications from reputable universities worldwide. Their extensive working experiences coupled with their educational background promise a fun learning experience in the courses delivered in student-centered manner.

Personalized and Dynamic Learning

Our small class size allows personalization and one-on-one interaction with the students. The student-centered learning method is designed to facilitate optimum interaction between students and faculty and allow the dynamic learning process.

Diverse Student Body

The diverse student body provides enriched learning process. Students get multiple perspectives and international experience through intensive collaboration inside and outside classrooms.

Program Concentration

  • To produce graduates with industry-relevant business management and marketing knowledge who are ready to be part of global society
  • To produce innovative young entrepreneurs with global mindset and ICT skills
  • To produce business professionals with integrity and commitment to ethical business conduct
  • To strengthen national and international collaboration with relevant stakeholders

Prospective Career

The four year Business Management and Marketing program will provide sufficient skills and confidence for our students to enter the real business world. Equipped with our Marketing and Management degree, students will have a wide range of career opportunities in a variety of industries. Over the past decade, marketing has continued to gain prominence as a dominant orientation in business and as a process deployed by all departments within an organization. Therefore, the role of marketing professionals is vital in any type or size of company, as they act as connectors between customers and companies, including connecting customers to the product or service and to the financial accountability. Some examples of marketing professions that students could aim for are Brand Manager, Product Manager, Brand Executive, Marketing Executive, Marketing Consultant, Market Research Analyst, Director of Sales, and many more. Along with being a marketing professional, students can also develop their own business and become entrepreneurs.

BINUS University also provides career support for students by disseminating information on the latest job vacancies and internships. This support service can be accessed on www.binuscareer.com.

 

Award/Degree

  • Bachelor of Economics (Sarjana Ekonomi) from BINUS
  • Double Degree with Bachelor of Business Marketing (B.Bus.) from Queensland University of Technology (QUT) Business School, Australia.
  • Double Degree with Bachelor of Commerce in Marketing (B.Com.) from Macquarie University, Australia.
  • Double Degree with Bachelor of Arts in International Business (B.A.) from Cologne Business School, Germany.
  • Double Degree with Bachelor of Business Administration (B.BA.) from Saxion University of Applied Science, Netherlands.
  • Double Degree with Bachelor of Business Administration (B.BA) from Solbridge University, South Korea
  • Master Degree with Master of Commerce in Marketing, Finance, Accounting, Business (M.Com.) from Macquarie University, Australia.
  • Dual degree of Bachelor of Business (B.Bus) from University of Newcastle, Australia.

 

Major and Streaming

Streaming Specialization Degree Partner
Single Title Double Title
Business Management and Marketing √ S.E. –
Marketing Marketing and International Business √ S.E. &B.Bus. Queensland University of Technology (QUT),
Marketing √ S.E. & B.Com. Macquarie University, Australia
Marketing √ S.E. & B.B.A Saxion University of Applied Sciences
International Business International Business √ S.E. & B.A. Cologne Business School, Germany
Business Administration Business Administration √ S.E. & B.B.A. Solbridge University
Master Track Marketing; S.E. & M.Com.inMarketing; Macquarie University, Australia
Finance; S.E. & M.Com.inFinance;
Business Commerce; S.E. & M.Com
Innovation and Entrepreneurship √ S.E. & B,Bus University of Newcastle (UoN)-

Title: S.E. (Sarjana Ekonomi)
B.Bus. (Bachelor of Business)
B.Com. (Bachelor of Commerce)
B.A. (Bachelor of Arts)
B.B.A. (Bachelor of Business Administration)
M.Com. (Master of Commerce)

 

Double Degree Program in Marketing and International Business – Queensland University of Technology (QUT) Business School.

In cooperation with Queensland University of Technology (QUT) Business School, Australia,  BINUS Business School International Undergraduate Program offers a double degree program, where students will be able to obtain S.E. (Binus) and B.Bus (QUT). This program was designed to provide students with skills and knowledge, and experience to thrive in business and marketing in the global context.

The distribution of semesters for this program is as follows:

  • The first five semesters, students will be at BINUS University, following a set of courses agreed by both universities.
  • In the semester 6 and 7, students will be at QUT, Brisbane, Australia, following approximately 48 unit courses each semester. The courses will be determined by QUT.
  • The eighth or last semester will be at BINUS University to finish the final thesis. Students who complete this program will be awarded a Bachelor of Business from Queensland University of Technology (QUT), in addition to the Sarjana Ekonomi (S.E.).

 

Double Degree Program in Marketing – Macquarie University.

In cooperation with Macquarie University, Australia, BINUS Business School International Undergraduate Program offers a double degree program with Macquarie Unviersity, where students will be able to obtain S.E. (Binus) and B.Com (Macquarie). This program was designed to provide students with skills, knowledge, and experience to thrive in marketing in the global context.

The distribution of semesters for this program is as follows:

  • The first four semesters will be at BINUS University, following a set of courses agreed by both universities.
  • Semester 5, 6, and 7 will be at Macquarie University, Sydney, Australia. Courses will be determined by Macquarie University.
  • The last semester (semester 8) will be at BINUS University to finish the final thesis. Students who complete this program will be awarded a Bachelor of Commerce with Major in Marketing from Macquarie University in addition to the Sarjana Ekonomi (S.E.).

 

Double Degree Program in International Business – Cologne Business School (CBS)

In cooperation with Cologne Business School, Cologne, Germany, students will obtain S.E. (BINUS) and B.A. in International Business (CBS), with the focus on providing students with international and global experience in business.

The distribution of semesters for this program is as follows:

  • First six semesters at BINUS University, following a set of courses agreed by both universities.
  • Last two semesters at Cologne-Germany, following required courses determined by Cologne Business School, including a thesis.

Students who complete this program will be awarded with a Bachelor of Arts (B.A.) degree from Cologne Business School, in addition to the Sarjana Ekonomi (S.E.).

 

Double Degree Program in Marketing – Saxion University

In cooperation with Saxion University of Applied Science, Netherlands, students will obtain an S.E. (BINUS) and B.B.A. (Saxion). This program was designed to provide students with skills and knowledge in business admnistration. As Saxion is an applied science university, practicality of the concepts in marketing was of the highest importance in this program.

The distribution of semesters for this program is as follows:

  • The first six semesters will be at BINUS University, following a set of courses agreed by both universities.
  • The last two semesters will be at Saxion, Deventer – The Netherlands following required courses determined by Saxion, including a thesis.

Students who complete this program will be awarded a Bachelor of Business Administration (B.B.A.) degree from Saxion University, in addition to the Sarjana Ekonomi (S.E.).

 

Double Degree Program in Business Administration – Solbridge University

In cooperation with Solbridge University, South Korea, students will obtain an S.E. (BINUS) and B.B.A. (Solbridge). This program was designed to provide students with skills and knowledge in business administration. As Solbridge is a diverse and thriving university based in one of the most developed country in Asia, the application of different concepts in business and marketing was the focus this program.

 

Master Track Program

In cooperation with Macquarie University in Sydney, Australia, students will be able to obtain a master degree within 9 semesters. The program is designed to allow students to complete their Sarjana Ekonomi (S.E.) degree at BINUS University in seven semesters and then continue with a graduate program for 2 (two) semesters at Macquarie University to obtain a Master Degree. This program also provides students with an array of options on majors such as M.Com in Marketing, M.Com in Finance, M.Com in Accounting, or M.Com in Business.

Double Degree Program in Innovation and Entrepreneurship – University of New Castle (UoN) Business School.

In cooperation with University of New Castle (UoN) Business School, Australia, BINUS Business School International Undergraduate Program offers a double degree program, where students will be able to obtain S.E. (Binus) and B.Bus (UoN. This program was designed to provide students with skills and knowledge, and experience to thrive in marketing, innovation and entrepreneurship in the global context.

The distribution of semesters for this program is as follows:

  • Students will be at BINUS University, following a set of courses agreed by both universities for eight semesters.
  • The first four semesters (part A), students will be studying courses of Binus University before proceeding to another part (part B) consisting of courses that have been agreed upon by Binus University and UoN.
  • Upon completion Students who complete this program will be awarded a Bachelor of Business from University of Newcastle (UoN), in addition to the Sarjana Ekonomi (S.E.).

Teaching, Learning, and Assessment Strategy

The teaching and learning processes are conducted through lectures, tutorials, class discussions, individual and group project discussions. Students are strongly required to study independently and read various business management and marketing-related articles in order to increase their understanding during the lectures. Students gain both theoretical and practical knowledge from our qualified lecturers and guest lecturers who have ample of experience as marketing and business professionals in the industry. In addition, innovation habits will be developed through course assessments that emphasize content comprehension and innovation. Innovation thinking, commonly referred to Design Thinking on the other hand, will be developed through collaboration with the Center for Innovation, Design, Entrepreneurship and Research (CIDER). Students are required to translate their selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment processes of several courses throughout the program.

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