Business Management & Marketing (International Program)

Program Description

Why Business Management and Marketing? Business Management and Marketing program is an international undergraduate program of Binus Business School. In the Business Management and Marketing program, not only that students learn all aspects of managing a business, but they also learn all marketing aspects in a more specific and detailed manner. As one of the fastest-growing digital economies in the world, Indonesia has been the haven and will continue to be the next hotspot for digital business start-ups. As reflected in our courses, the Business Management and Marketing program emphasizes the digital aspects of business and marketing to respond to the thriving and dynamic startup scene in Indonesia. We prepare our students to have an entrepreneurial mindset and agility in welcoming global competition. We encourage our students to choose their career pathways, either to become entrepreneurs or corporate executives.

Prospective Career

The four-year Business Management and Marketing Program will provide sufficient skills and confidence for our students to enter the real business world. Equipped with our Marketing and Management degree, students will have a wide range of career opportunities in a variety of industries. Over the past decade, marketing has continued to gain prominence as a dominant orientation in business and as a process deployed by all departments within an organization. Therefore, the role of marketing professionals is vital in any type or size of a company, as they act as connectors between customers and companies, including connecting customers to the product or service and to the financial accountability. Some examples of marketing professions that students can aim for are Brand Manager, Product Manager, Brand Executive, Marketing Executive, Marketing Consultant, Market Research Analyst, Director of Sales, and many more. Along with being a marketing professional, students can also develop their own businesses and become entrepreneurs. BINUS University also provides career support for students by disseminating information on the latest job vacancies and internships. This support service can be accessed at