Marketing

Testimony

BINUS INTERNATIONAL gives us an education according to international standards. Why would we need to go overseas for studies when BINUS INTERNATIONAL has all the international facilities and educational system? Graduating from BINUS INTERNATIONAL will guarantee a bright future in your career. Thanks to BINUS INTERNATIONAL for making this happen!
(Dani Sena, SE – School of Marketing, graduation 2007)

About The Program

Marketing involves all activities and processes carried out to create, communicate, deliver, and exchange company’s products, services and offerings that bring value to customers, partners, and other stakeholders. With increasing competition in business, company needs and demands for marketing professionals and managers is likewise increasing. Marketing professionals and managers are required to have an understanding and mastery of key marketing concepts, tools, and technology to stay ahead of the competition.

Why Study Marketing at BINUS INTERNATIONAL?

The curriculum is designed to equip students with basic scientific marketing paradigms, theoretical frameworks, and applied skills as well as to familiarize them with contemporary technology to support their competence as future marketing professionals. Students have the option to pursue a double bachelor degree with our overseas partners and to choose a streaming and a minor title based on their interest.

Marketing Major and Streaming 2011/2012

Major	Streaming	Degree
		Single	BINUS Degree	Double	Partner Degree	Partner University
Marketing	Marketing & International Business		SE	√	Bachelor of Arts in International Business (BA)	Cologne Business School, Germany
	Marketing & Management		SE	√	Bachelor of Commerce in Marketing (B.Com)	Curtin University of Technology, Australia
	Marketing Management	√	SE
	Minor in Accounting	√	SE
	Minor in Information Systems	√	SE
	Minor in Computer Science	√	SE

Marketing Curricula

Marketing Core Subjects	Marketing & Management	Marketing & International Business	Minor in Accounting	Minor in Information Systems
MK 106 – Business Communications MK 321 – Business in Indonesia MK 206 – Business to Business Marketing MK 219 – Communications & Public Speaking MK 202 – Consumer Behavior MK 419 – Customer Relationship Management MK 421 – Distribution & Retail Channels MK 210 – E-Marketing Management MK 406 – Entrepreneurship MK 214 – Human Resources Management MK 401 – International Marketing MK 320 – Marketing Communications & Promotions Management MK 103 – Management & Leadership MK 420 – New Product Development MK 211 – Pricing Management & Strategies MK 208 – Product & Brand Management MK 314 – Relationship Marketing MK 303 – Research Method in Marketing MK 215 – Sales Management MK 216 – Services Marketing Mk 405 – Strategic Marketing MK 204 – Supply-Chain Management GS 204 – Industry Internship	International Management	Financial Statement Analysis	Essential Accounting Courses (5)	Essential IS Courses (6)

Career Outlook

The Marketing major offers a wide range of employment opportunities in marketing roles from branding, marketing communication, business development, product marketing, sales, market research, customer relationship, finance, campaign, to public relations.