BOLD Series International Experience: The Complete International Business Journey

About this Event

BOLD Series International Experience: The Complete International Business Journey: Trade, Operations, and Strategic Functions

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The meeting provided an overview of international trade, explaining its basic concepts and theories. The discussion covered why trade occurs, the benefits and risks it brings, and examples of how countries and firms engage in trade. Classical country-based trade theories, such as mercantilism, absolute advantage, comparative advantage, and relative factor endowments, were explored, along with firm-based theories like country similarity, product lifecycle, and new trade theories. Real-world examples, including Royal Selangor, Indomie, and the flower trade in the Netherlands, illustrated how companies and countries leverage their strengths to succeed in global markets.

The meeting discussed international operations management, focusing on challenges such as resource allocation, location selection, and logistics. Key strategies for global market entry were outlined, including exporting, franchising, joint ventures, and direct investment. Case studies of successful companies like Roti Boy and Jollibee highlighted the importance of standardized operations, quality control, and adaptation to local markets. The discussion also touched on ethical considerations in global supply chains and the role of international logistics in facilitating cross-border trade.