Introduction

The Creativepreneurship Program is a study program under BINUS Business School Undergraduate Program that addresses creativity needs and entrepreneurships.  Align with International accreditation achievement through AACSB since 2020. The Program prioritizes the quality of the teaching and learning process align with Student Outcomes needed by Stakeholders.

The graduates will earn a Bachelor of Business that focuses on building businesses in creative industries and developing a company based on creativity. This Program will explore the Creativepreneurship as leadership in business that explores ICT commercialization with a practical, creative entrepreneurial knowledge, skills, and attitude required to develop new business ideas in the emerging technological innovation domain. The outcomes of the creativepreneur project are intended for the continuous pursuit of successful business growth to capture value for the firm sustainably and ethically, moreover, actively contribute to the prosperity of the society at large.

Experiential Learning Techniques and Innovation Practices, i.e., Entrepreneurship Living Laboratory, Practical Market Testing and Commercializing, Investor Pitch, Mentoring, Coaching, Counseling, Facilitating Program, are used to gain practical knowledge, skills, and attitudes in technology innovation development, commercialization, and innovative venture creation.

 

Gelar Sarjana :  S1 Creativepreneurship – S.Bns. 

Prospective Career of the Graduates

  1. Entrepreneur
  2. Intrapreneur
  3. Business Developer
  4. Business Planner
  5. Business Consultant
  6. Technopreneur
  7. Sociopreneur
  8. Business Analyst
  9. E-Commerce Specialist
  10. Venture Capitalist

 

Curriculum

Course Structure

Sem Code Course Name SCU Total
1 MGMT6282032 Introduction to Management and Business 4 20
ENTR6411032 Introduction to Entrepreneurship 4
ENTR6412032 Idea Generation and Opportunity Discovery 2
ECON6093032 Introduction to Economics 4
ACCT6274032 Accounting Principles 2
ENTR6431032 Creative and Innovative Thinking 2
English University Courses I
ENGL6204032 English in Focus 2
ENGL6205032 English for Business Presentation 2
2 CHAR6034032 Character Building: Pancasila 2 20
MKTG6223032 Marketing Management 4
MGMT6342032 Operations Management 4
MGMT6288032 Entrepreneurial Financial Management 2/2
MGMT6289032 Applied Business Statistics 2/2
English University Courses II
ENGL6216032 English Savvy 2
ENGL6217032 English for Written Business Communication 2
3 ENTR6460032 New Venture Creation 4 22
ENTR6985032 Business Plan 4/2
MKTG6225032 Digital Marketing 2/2
ENTR6502032 Business Model 4
RSCH6598032 Research Methodology 4
4 CHAR6035032 Character Building: Kewarganegaraan 2 20/18
MGMT6291032 Human Resources Management 4
BUSS6209032 Business Ethics 2
Streaming: Digital Business Management*
MKTG6275032 Omnichannel Retailing 2
ENTR6986032 Innovative Product Design and Development 2
COMP6667032 Interaction Design 2/2
ENTR6987032 Creative and Cultural Entrepreneurship 2
ENTR6988032 Technopreneurship 2
Streaming: Business Creation**
BUSS6051005 Design Thinking in Business 4
BUSS6171005 Business Sustainability 4
ENTR6580005 Digital Business Transformation 2
ENTR6582005 Business Strategy 2
Streaming: Business Development Management**
BUSS6109005 Business Development 4
MGMT6196005 Project Management 4
BUSS6173005 Managing Innovation and Knowledge 4
Minor Program * & ** 12
Free Electives ** 12
Mobility to BINUS@Malang ***
CHAR6035032 Character Building: Kewarganegaraan 2
LANG6097032 Indonesian 2
BUSS6209032 Business Ethics 2
ENTR6122002 Entrepreneurial Strategy 4
Streaming: Business Innovation (BI) ***
ENTR6664002 Consumer Insights: Behavioural Fundamentals 4
ENTR6666002 Innovative Product Design and Development 4
Minor Program BINUS@Malang*** 8
5 CHAR6036032 Character Building: Agama 2 18 / 20
LANG6097032 Indonesian 2
ISYS6636032 Management Information Systems for Leader 4
LAWS6190032 Legal Aspect in Business 2
Streaming: Digital Business Management*
ENTR6989032 Startup Funding 2
ENTR6501032 Social Innovation 2
ENTR6428032 Business Risk Analysis 2
ENTR6500032 Business Analytics and Intelligence 2
Streaming: Business Creation**
MGMT6358005 Managing Business Information 2/2
MKTG6294005 Branding & Omnichannel Retailing 4
Streaming: Business Development Management**
BUSS6069005 Business Simulation 2
BUSS6194005 Business Negotiation Strategy 2
BUSS6163005 Organization Development Strategy 2
MGMT6412005 Customer Relationship Management 2
Mobility to BINUS@Malang ***
CHAR6036032 Character Building: Agama 2
MGMT6291032 Human Resources Management 4
ENTR6667002 Topics in Business Innovation 2
Streaming: Business Innovation (BI) ***
ENTR6668002 Innovation in Omni Channel 2
ENTR6669002 Innovation and Knowledge Management 4
ENTR6665002 Managing Innovation for Business Sustainability 4
ENPR6007002 Disruptive Strategy & Innovation 2
Minor Program BINUS@Malang*** 8
6 Enrichment Program I 20 20
7 Enrichment Program II 20 20
8 RSCH6604032 Pre Thesis 2 6
RSCH6605032 Thesis 4
ENTR6445032 Thesis 6
Total Credits 146 SCU

 *)  Will be conducted in BINUS@Bandung

**) Will be conducted in BINUS@Jakarta

***) Will be conducted in BINUS@Malang

 

 

Streaming/Minor/Free Electives:

Students can only choose between streaming, minor programs or free elective, See minor program and free elective appendix for the detail.

 

English University Courses:

-) For 1st Semester: English University Courses I, students with Binus University English Proficiency Test score less than 500 will take English in Focus, and student with test score greater than or equal to 500 will take English for Business Presentation.

-) For 2nd Semester: English University Courses II, students with Binus University English Proficiency Test score less than 500 will take English Savvy, and students with test score greater than or equal to 500 will take English for Written Business Communication.

 

Thesis

Pre-Thesis (2 SCU) and Thesis (4SCU) can be taken in the 6th and/or 7th semester by students who meet requirements from the study program/program

 

Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester):

-) Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.

 

Enrichment Track Scheme

Track Semester 6 Semester 7
EN IN SA CD RS FS IS EN IN SA CD RS FS IS
1
2
3
4
5
6
7
8

 

 

Note:

IN            : Certified Internship

RS           : Certified Research

EN          : Certified Entrepreneurship

CD          : Certified Community Development

SA           : Certified Study Abroad

etc           : Study Program Special Purposes

IS            : Certified Specific Independent Study

 

Description:

Student will take one of enrichment program tracks

 

Enrichment Internship Track

Code Course Name SCU Total
Enrichment Program II 20
ENTR6997032 Existing Business Models Analysis 8
ENTR6998032 Organizational Process Management 4
ENTR6999032 Entreprise Business Communications 4
ENPR6005032 EES in Entreprise 4

 

Enrichment Entrepreneurship Track

Code Course Name SCU Total
Enrichment Program I 20
ENTR6437032 Business Startup, Launching and Formation 8  
ENTR6991032 Lean Enterprise 4
ENTR6992032 Launching New Venture 4
ENTR6993032 EES in New Business 4
Enrichment Program II 20
ENTR6028032 Growing a Business 8  
ENTR6994032 Entrepreneurial Leadership 4
ENTR6995032 Venture Capital 4
ENTR6996032 EES in Growing Business 4

 

Enrichment Study Abroad Track

Code Course Name SCU Total
Elective courses list for study abroad* 20
Enrichment Program II
GLOB6208032 Elective Course for Study Abroad 1 4
GLOB6209032 Elective Course for Study Abroad 2 4
GLOB6210032 Elective Course for Study Abroad 3 4
GLOB6211032 Elective Course for Study Abroad 4 4
GLOB6268032 Elective Course for Study Abroad 25 4
GLOB6212032 Elective Course for Study Abroad 5 2
GLOB6213032 Elective Course for Study Abroad 6 2
GLOB6214032 Elective Course for Study Abroad 7 2
GLOB6215032 Elective Course for Study Abroad 8 2
GLOB6216032 Elective Course for Study Abroad 9 2
GLOB6217032 Elective Course for Study Abroad 10 2
GLOB6218032 Elective Course for Study Abroad 11 2
GLOB6219032 Elective Course for Study Abroad 12 2
GLOB6269032 Elective Course for Study Abroad 26 2
GLOB6289032 Elective Course for Study Abroad 29 2

*) Transferred courses will be transferred based on credit transfer policies on study program with total of 20 credits.

 

Student should pass all of these quality controlled courses as listed below:

No. Course Code Course Name Minimal Grade
1. CHAR6034032 Character Building: Pancasila B
2. ENTR6411032 Introduction to Entrepreneurship C
3. ENTR6412032 Idea Generation and Opportunity Discovery C
4. MKTG6223032 Marketing Management C
5. MGMT6342032 Operations Management C
6. ENTR6502032 Business Model C
7. ENTR6460032 New Venture Creation C
8. ENTR6504032 Business Plan C