Introduction

The Creativepreneurship Program is a study program under BINUS Business School Undergraduate Program that addresses creativity needs and entrepreneurships.  Align with International accreditation achievement through AACSB since 2020. The Program prioritizes the quality of the teaching and learning process align with Student Outcomes needed by Stakeholders.

The graduates will earn a Bachelor of Business that focuses on building businesses in creative industries and developing a company based on creativity. This Program will explore the Creativepreneurship as leadership in business that explores ICT commercialization with a practical, creative entrepreneurial knowledge, skills, and attitude required to develop new business ideas in the emerging technological innovation domain. The outcomes of the creativepreneur project are intended for the continuous pursuit of successful business growth to capture value for the firm sustainably and ethically, moreover, actively contribute to the prosperity of the society at large.

Experiential Learning Techniques and Innovation Practices, i.e., Entrepreneurship Living Laboratory, Practical Market Testing and Commercializing, Investor Pitch, Mentoring, Coaching, Counseling, Facilitating Program, are used to gain practical knowledge, skills, and attitudes in technology innovation development, commercialization, and innovative venture creation.

 

Vision

A world-class business and entrepreneurship study program, fostering and empowering the society in serving and building the nation.

 

Mission

  1. Educating BINUSIANs to develop exemplary characters through holistic approach.
    Educating BINUSIANs to be ethical & innovative graduates with multiple skills to deal with business digitalization challenges using holistic approach.
  1. Developing business through creative entrepreneurship and relevant research.
    Encouraging BINUSIAN to advance knowledge and practices with high quality research for resolving business and entrepreneurship issues.
  1. Fostering BINUSIANs through self-enrichment.
    Nourishing BINUSIANs’ SPIRIT for improving personal and professional capabilities.
  1. Empowering BINUSIANs to continuously improve business community.
    Invigorating BINUSIANs to solve the business community challenges through academic and community service activities.

 

Program Objectives

  1. Provide students basic knowledge in the fields of entrepreneurship and management they need in business practice
  2. Provide students with entrepreneurial and business skills integrated with information technology that have an impact on business, marketing, operations, finance and business organizations and provide tools used in business implementation
  3. Preparing students to become entrepreneurs and agents of change ethically by utilizing skills and knowledge in building a sustainable business

 

Student Outcomes

  1. Each student should be able to comprehend business concept.
  2. Each student should be able to demonstrate entrepreneurial acumen by applying creative, innovative, analytical thinking as well as applying communication skills, and ICT skills
  3. Each student should be able to apply ethical and professional values.
  4. Each student should be able to articulate sustainable business perspective in exercising business concept.

 

Bachelor’s Degree

S1 Sarjana Bisnis (S.Bns)

 

Prospective Career of the Graduates

  1. Entrepreneur
  2. Intrapreneur
  3. Business Developer
  4. Business Planner
  5. Business Consultant
  6. Technopreneur
  7. Sociopreneur
  8. Business Analyst
  9. E-Commerce Specialist
  10. Venture Capitalist
  11. Digital Business Specialist

 

Curriculum & Course Structure

Semester 1

Group

Course

SCU

MPK CHAR6034032 Character Building: Pancasila 2
MPK LANG6097032 Indonesian 2
MKK ENPR6143032 Introduction to Entrepreneurship and Business 4
MKK ENTR6431032 Creative and Innovative Thinking 2) 2
MKK ENPR6136032 Marketing for Entrepreneur 4
MKK ENPR6137032 Commercializing Emerging Technology 2/2
MKB ENTR6987032 Creative and Cultural Entrepreneurship 1) 2
MKB FOREIGN LANGUAGE COURSES 3) 0
Total SCU 20
Cumulative SCU 20

 

Semester 2

Group Course SCU
MPK CHAR6035032 Character Building: Kewarganegaraan 2
MKK ENPR6153032 Business Operations and Supply Chain 4
MKK ENPR6154032 Sustainable Business Model 4
MKK ENPR6155032 Entrepreneurial Leadership and Organization 4
MKK ENPR6156032 Business Law and Ethics 2
MKB MKTG6225032 Digital Marketing 2/2
MKB FOREIGN LANGUAGE COURSES 3) 0
Total SCU 20
Cumulative SCU 40

 

Semester 3

Group Course SCU
MPK CHAR6036032 Character Building: Agama 2
MKK ENPR6157032 Business and Performance Analytics 4
MKK MGMT6288032 Entrepreneurial Financial Management 2/2
MKK ENTR6985032 Business Plan 4/2
MKK RSCH615832 Business Research Methodology 4
MKB FOREIGN LANGUAGE COURSES 3) 0
Total SCU 20
Cumulative SCU

60

 

Semester 4

In 4th Semester, Students are required to choose one study plans, between Streaming, Cross Streaming, Minor Program, Free Electives. Please refer to the Minor program, free electives, and cross streaming course list appendix for details.

Group Course SCU
STREAMING: CREATIVE ECOMMERCE
MKB ENPR6159032 E-Commerce for Entrepreneurs 2/2
MKB ENPR6160032 Innovative Product Design and Development 2/2
MKB ENPR6161032 Sustainable Entrepreneurship and Social Innovation 4
MKB MKTG6325032 Omnichannel and Retailing 4
MKB ENPR6163032 Technopreneurship 4
STREAMING BUSINESS INNOVATION 5)
MKB ENTR6664002 Consumer Insights: Behavioral Fundamentals 4
MKB ENTR6666002 Innovative Product Design and Development 2) 4
MKB ENTR6668002 Innovation in Omni Channel 2
MKB ENTR6669002 Innovation and Knowledge Management 2) 4
MKB ENPR6164002 Business Process Management for Innovation 4
MKB ENPR6165002 Negotiation and Competitive Decision Making 2
STREAMING: E-BUSINESS 6)
MKB BUSS6229005 Business Simulation 4
MKB MGMT6374005 Analysis on E-Business Investment 1) & 2) 4
MKB ISYS6079005 E-Business System 1) 4
MKB ISYS6744005 E-Business Strategy and Implementation 1) 4
MKB ISYS6085005 Advanced Topics in E-Business 2
MKB MGMT6464005 Corporate Governance 2
STREAMING: GLOBAL COMMERCE 6)
MKB BUSS6162005 Market Entry Strategy 2
MKK BUSS6191005 Export-Import Management 2
MKK ENPR6103005 Global Entrepreneurship 4
MKB MKTG6322005 Sales and Customer Relationship Management 4
MKB MKTG6237005 Global Strategic Marketing : Asia Pasific Perspective 4
MKB MGMT6196005 Project Management 4
STREAMING: SERVICE BUSINESS 6)
MKB MGMT6463005 Organizational Behavior 2
MKB MGMT6455005 Servitization and Customer Experience Management 2
MKB MKTG6274005 Service Marketing Management 2) 4
MKB MGMT6456005 Fundamentals of Supply Chain Management 2) 4
MKB MGMT6401005 Digital Supply Chain Management 2) 2
MKB MGMT6365005 Current Issue in Service Business and Technology2) 2
MKB MGMT6457005 Global Supply Chain Services 1) & 2) 4
STREAMING BUSINESS DEVELOPMENT MANAGEMENT 6)
MKB RSCH6026005 Research Methodology 2) 4
MKB BUSS6109005 Business Development 4
MKB MGMT6196005 Project Management 2) 4
MKB BUSS6229005 Business Simulation 4
MKB MGMT6465005 Advanced Topic in Business Development Management 2
MKB LAWS6159005 Legal Aspect in Business

2

MKB FOREIGN LANGUAGE COURSES 3) 0
MKB MINOR PROGRAM 4), 5), 6), 7) 20
MKB CROSS STREAMING 4), 5), 6), 7) 20
MKB FREE ELECTIVES 6) 20
Total SCU 20
Cumulative SCU 80

 

Semester 5

Group Course SCU
MULTIDISPLINARY STREAMING: CREATIVE BUSINESS 4)
MKB ENPR6166032 Launch Creative Business Startup 4
MKB ENPR6167032 Startup Funding 4
MKB ENPR6 XXX032 Business Intelligence 2/2
MKB ENPR6162032 Risk Assessment and Decision Making in Business 4
MKB COMP6667032 Interaction Design 2/2
MINOR PROGRAM 4), 5), 6), 7) 20
MULTIDISPLINARY STREAMING – BINUS @MALANG 4), 5), 6), 7) 20
FREE ELECTIVES 6) 20
Total SCU 20
Cumulative SCU 80
MKB MINOR PROGRAM 4), 5), 6), 7) 20
MKB MULTIDISPLINARY STREAMING – BINUS @MALANG 4), 5), 6), 7) 20
MKB FREE ELECTIVES 6) 20
Total SCU 20
Cumulative SCU 80

 

Semester 6

Kelompok Mata Kuliah SKS
MKB Enrichment Program I 20
Total SCU 20
Cumulative SCU 120

 

Semester 7

Kelompok Mata Kuliah SKS
MKB Enrichment Program II 20
Total SCU 20
Cumulative SCU 140

 

Semester 8

Group Course SCU
MKB RSCH6604032 Pre Thesis 2
RSCH6605032 Thesis 4
ENTR6445032 Thesis 6
Total SCU 6
Cumulative SCU 146

 

Minor

Minor Program Semester 4 Semester 5
Minor @ Binus Kemanggisan
Digital Ecosystem
Human Capital in Digital Workplace v v
Sustainable Development v v
Cross Cultural Communication v v
Interactive & Users Experience Design v v
Data Analytics v v
Robotic Process Automation v v
Minor @ Binus Alam Sutera
Digital Business v v
Minor @ Binus Bekasi
Virtual Services
Culinary v v
Minor @ Binus Malang
Digital Technopreneur v v
Minor @ Binus Bandung
DesignPreneur v v

 

Enrichment Track Scheme

  1. Certified Internship Track
  2. Certified Entrepreneurship Track
  3. Certified Study Abroad Track
  4. Certified Specific Independent Study
  5. Further Study Track

 

1. Enrichment Scheme

Track

Semester 6 Semester 7
EN IN SA CD RS FS IS EN IN SA CD RS FS IS
1
2
3
4
5
6
7
8

Notes:

IN     : Certified Internship

RS    : Certified Research

EN   : Certified Entrepreneurship

IS     : Certified Specific Independent
Study

CD   : Certified Community Development

SA    : Certified Study Abroad

etc    : Study Program Special Purposes

 

 

 

2. Certified Entrepreneurship Track

Enrichment Program I

Group Course SCU
MKB ENTR6437032 Business Startup, Launching and Formation 8
ENTR6991032 Lean Enterprise 4
ENTR6992032 Launching New Venture 4
ENTR6993032 EES in New Business 4

Total SCU

20

Enrichment Program II

Group Course SCU
MKB ENTR6028032 Growing a Business 8
ENTR6994032 Entrepreneurial Leadership 4
ENTR6995032 Venture Capital 4
ENTR6996032 EES in Growing Business 4

Total SCU

20

 

3. Certified Internship Track

Enrichment Program II

Group Course SCU
MKB ENTR6997032 Existing Business Models Analysis 8
ENTR6998032 Organizational Process Management 4
ENTR6999032 Entreprise Business Communications 4
ENPR6005032 EES in Entreprise 4

Total SCU

20

 

4. Certified Study Abroad Track

Enrichment Program I

Group Course SCU
MKB GLOB6208032 Elective Course for Study Abroad 1 4
GLOB6209032 Elective Course for Study Abroad 2 4
GLOB6210032 Elective Course for Study Abroad 3 4
GLOB6211032 Elective Course for Study Abroad 4 4
GLOB6268032 Elective Course for Study Abroad 25 4
GLOB6212032 Elective Course for Study Abroad 5 2
GLOB6213032 Elective Course for Study Abroad 6 2
GLOB6214032 Elective Course for Study Abroad 7 2
GLOB6215032 Elective Course for Study Abroad 8 2
GLOB6216032 Elective Course for Study Abroad 9 2
GLOB6217032 Elective Course for Study Abroad 10 2
GLOB6218032 Elective Course for Study Abroad 11 2
GLOB6219032 Elective Course for Study Abroad 12 2
GLOB6269032 Elective Course for Study Abroad 26 2
GLOB6289032 Elective Course for Study Abroad 29 2

Total SCU

20

 

5. Certified Specific Independent Study Track *

Enrichment Program II

Code Course Name SCU
MICR6073032 Course Certification I 3
MICR6074032 Technical Skill Enrichment I 4
MICR6075032 Industrial Project I 9
MICR6076032 Soft Skill Enrichment I 4
MICR6077032 Elec Course for Specific Independent Study 1 8
MICR6078032 Elec Course for Specific Independent Study 2 8
MICR6079032 Elec Course for Specific Independent Study 3 6
MICR6080032 Elec Course for Specific Independent Study 4 6
MICR6081032 Elec Course for Specific Independent Study 5 6
MICR6082032 Elec Course for Specific Independent Study 6 5
MICR6083032 Elec Course for Specific Independent Study 7 5
MICR6084032 Elec Course for Specific Independent Study 8 5
MICR6085032 Elec Course for Specific Independent Study 9 5
MICR6086032 Elec Course for Specific Independent Study 10 4
MICR6087032 Elec Course for Specific Independent Study 11 4
MICR6088032 Elec Course for Specific Independent Study 12 4
MICR6089032 Elec Course for Specific Independent Study 13 4
MICR6090032 Elec Course for Specific Independent Study 14 4
MICR6091032 Elec Course for Specific Independent Study 15 3
MICR6092032 Elec Course for Specific Independent Study 16 3
MICR6093032 Elec Course for Specific Independent Study 17 3
MICR6094032 Elec Course for Specific Independent Study 18 3
MICR6095032 Elec Course for Specific Independent Study 19 3
MICR6096032 Elec Course for Specific Independent Study 20 3
MICR6097032 Elec Course for Specific Independent Study 21 2
MICR6098032 Elec Course for Specific Independent Study 22 2
MICR6099032 Elec Course for Specific Independent Study 23 2
MICR6100032 Elec Course for Specific Independent Study 24 2
MICR6101032 Elec Course for Specific Independent Study 25 2
MICR6102032 Elec Course for Specific Independent Study 26 2
MICR6103032 Elec Course for Specific Independent Study 27 2
MICR6104032 Elec Course for Specific Independent Study 28 2
MICR6105032 Elec Course for Specific Independent Study 29 1
MICR6106032 Elec Course for Specific Independent Study 30 1
MICR6107032 Elec Course for Specific Independent Study 31 1
MICR6108032 Elec Course for Specific Independent Study 32 1

Total SCU

20

 

6. Further Study Track

Enrichment Program II
Fast Track M.MSI

Group Course SCU
MKB ISYS6654032 Service Oriented Analysis and Design 4
ISYS6655032 Change Management for Enterprise 4
ISYS6656032 Digital Transformation Management 4
ISYS6657032 Data Analytics for Research 4
ISYS6660032 Visualization and Descriptive Analytics 4

Total SCU

20

Fast Track M.M

Group Course SCU
MKB ENPR6008032 Designing Innovative Nascent Entrepreneurship 4
MKTG6310032 Negotiation Mastery 4
MKTG6311032 Omnichannel Marketing 4
STAT6195032 Advanced Business Statistics 4
MGMT6435032 Designing and Leading the Entrepreneurial Organization 4

Total SCU

20

 

Thesis

Pre-Thesis (2 SCU) and Thesis (4SCU) can be taken in the 6th and/or 7th semester by students who meet requirements from the study program/program.

 

Student should pass all these quality-controlled courses as listed below:

No Code Course Name SCU Minimum Passing Grade Semester
1. CHAR6034032 Character Building: Pancasila 2 B 1
2. ENPR6143032 Introduction to Entrepreneurship and Business 4 C 1
3. ENPR6136032 Marketing for Entrepreneur 4 C 1
4. ENTR6431032 Creative and Innovative Thinking 2 C 1
5. ENPR6154032 Sustainable Business Model 4 C 2
6. ENPR6155032 Entrepreneurial Leadership and Organization 4 C 2
7. ENPR6156032 Business Law and Ethics 2 C 2
8. ENTR6985032 Business Plan 4/2 C 3