Introduction

Visual Communication Design Program BINUS @Bandung aims to provide good creative education for future creative people in creative industry and technology. Allowing them to work together in creative teams to produce the best visual design and technology solution.

In this study program, students will learn how to create visual communication design works, solutions, and generate creative ideas based on design theories and historical perspectives using best technology available.

We will help students strengthen their design ability and idea creation by providing classes in animation production flow, storytelling, modelling, character design, motion, and rendering.

Vision

A world-class Visual Communication Design Department, delivering world class designers with distinctive local values and information technology capabilities.

Mission

  1. Educating visual communicators who highly exemplify the creative spirit and a commitment to professional attitudes in the fields of new media, animation and creative advertising.
  2. Preparing students for strategic positions in service industries with a strong sense of ethics and entrepreneurship and who can make a contribution to society.
  3. Improving the quality of life of Indonesians and the international community through good design.
  4. Recognizing and rewarding the most creative and value-adding talents.
  5. Designing creative products and conducting professional services in visual communication design with an emphasis on application of knowledge to the society.

Program Objectives

  1. To provide students with the principal know-how of creative visual communication, it’s historical and cultural significance, and its core Together these areas of study will establish in each student a solid ground for well-informed practice or further study.
  2. To educate students who are capable of producing 2D+ animation portfolio that vividly demonstrates workmanship, creativity, conceptual insights, and attitudes of a professional design standard
  3. To educate students who are capable of producing new media portfolios that vividly demonstrates workmanship, creativity, conceptual insights, and attitudes of a professional design standard
  4. To produce graduates who are capable of producing animation portfolios that vividly demonstrate workmanship, creativity, conceptual insights, and attitudes of a professional design
  5. To educate students who are capable of producing Creative Advertising portfolios that vividly demonstrate workmanships, creativity, conceptual insights, and attitudes of a professional design

Student Outcomes

  1. Able to create printed and digital visual communication design work that has added value and aesthetics, to overcome identity problems, mass communication, and competition problems by stakeholders.
  2. Able to conduct research and idea exploration to set the objectives, communication target, and Visual Communication Design prototype solutions that can overcome identity problems, mass communication, and considering the ethical, history, cultural, social consequences and regulations.
  3. Able to analyze level of material utilization efficiency and time in the production process of each selected alternative solution prototype of Visual Communication Design, without changing the essence and aesthetic design;
  4. Able to communicate Visual Communication Design prototype alternative solutions independently or groups in verbal form, graphical, written, and communicative models with analog or digital techniques by selected appropriate communication
  5. Able to build a business in visual communication
  6. Able to use the latest technology in the process of creating animation in accordance with applicable concepts, storylines and
  7. Able to produce creative and professional animated
  8. Able to utilise Information and Communication Technology project’s need so that can improve organizational
  9. Able to produce visual communication problems and producing new media design
  10. Able to design animation product with sale value and recognition of copyright (intellectual property) by applied principles of design and technology in design
  11. Able to execute animated work according to the specifications of work
  12. Able to use information technology to support creativity in order to explore advertising media.
  13. Able to use product values and consumer’s needs in order to produce relevant visual communication ideas.
  14. Able to design DKV works by promoting cultural values and local ingenious as the children’s nation identity.
  15. Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.

 

Gelar Sarjana : S1 Desain Komunikasi Visual – S. Ds. 

Prospective Career of the Graduates            

After graduating from this Program, there are promising career Some of them were even able to commence their own start-up creative business.

Future career paths:

1.     Graphic Designer 2.     Packaging Designer
3.     Art Director 4.     Animator
5.     Visual Artist 6.     3D Modeler Artist
7.     Illustrator 8.     VFX Artist
9.     Photographer 10.   Visualizer Artist
11.   Brand Designer 12.   Character Designer
13.   Videographer 14.   Postproduction Artist
15.   UI/UX Designer 16.   Animation It Creator
17.   Content Creator 18.   Key Frame Animator
19.   Motion Graphic Artist 20.   Concept Artist
21.   Digital Imaging Artist 22.   Storyboard Artist
23.   Typographer 24.   Games Asset Artist

 

Curriculum

Course Structure

Sem Code Course Name SCU Total
1 CHAR6034034 Character Building: Pancasila 2 20
ARTS6021034 Western Art Review 2
ARTS6022034 Eastern Art Review 2
DSGN6754034 Material and Colors in Visual Design 4
DSGN6755034 Drawing for Design 4
DSGN6756034 Typography 4
English University Courses I
ENGL6204034 English in Focus 2
ENGL6205034 English for Business Presentation 2
2 CHAR6035034 Character Building: Kewarganegaraan 2 20
MDIA6050034 Photography 4
MDIA6051034 Computer Graphic I 4
DSGN6778034 Visual Communication Design I 4
ENTR6522034 Entrepreneurship : Ideation 2
LANG6097034 Indonesian 2
English University Courses II
ENGL6216034 English Savvy 2
ENGL6217034 English for Written Business Communication 2
3 CHAR6036034 Character Building: Agama 2 22
DSGN6779034 Illustration Design * 4
DSGN6780034 Visual Communication Design II 4
MDIA6052034 Computer Graphic II 4
DSGN6781034 Design Methods 4
DSGN6529034 Visual Communication Design Reviews 2
ARTS6020034 Aesthetics 2
4 DSGN6782034 Visual Making Project * 4 20
DSGN6916034 Creative Design Workshop 4
Streaming: 2D+ Animation**
DSGN6917034 Drawing and Character design for Animation 4
DSGN6918034 Art and Animation Assets 4
DSGN6919034 Production and Storytelling 4
Streaming: New Media***
DSGN6742007 Advanced Typography 4
MDIA6056007 New Media 4
DSGN6743007 Digital Graphic Reproduction 4
Streaming: Animation***
DSGN6682007 Fundamental Drawing for Animation 4
FILM6047009 Scriptwriting 4
FILM6027009 Film Theories 4
Streaming: Creative Advertising***
MDIA6046007 Audio Visual (Pre Production and Production) 4
MKTG6293007 Marketing and Consumer Behavior 2
MDIA6019007 Advertising Media 2
DSGN6671007 Creative Writing for Commercials 4
Streaming: Illustration ****
DSGN6925006 Character Design 6
DSGN6829006 Concept Art 6
Minor Program**, ***&**** 12
Free Electives*** 12
5 ENTR6524032 Entrepreneurship : Market Validation 2 18
DSGN6920034 ­Design and Digital Media 4
DSGN6921034 Visual Communication Design III 4
Streaming: 2D+ Animation**
DSGN6922034 Digital Cel Animation and Rendering 4
DSGN6923034 Motion and Character Setup 4
Streaming: New Media***
DSGN6744007 3D Art and Interaction 4
FILM6078009 New Media Production 4
Streaming: Animation***
DSGN6683007 Visual Storytelling 4
DSGN6685007 3D Art & Form 4
Streaming: Creative Advertising***
DSGN6668007 Photography for Commercial Project 4
FILM6111009 Cinematography 4
Streaming: Illustration ****
DSGN6828006 Intellectual Property Design 4
DSGN6831006 Sequential Illustration 4
Minor Program**, ***&**** 8
Free Electives*** 8
6 Enrichment Program I 20 20
7 Enrichment Program II 20 20
DSGN6545034 Thesis 6 6
Total Credits 146 Credits

 

    *) Entrepreneurship Embedded

  **) Will be conducted in BINUS@Bandung

 ***) Will be conducted in BINUS@Greater Jakarta

 

Streaming/Minor/Free Electives:

Students can only choose between streaming, minor programs or free elective, See minor program and free elective appendix for the detail.

 

English University Courses:

-) For 1st Semester: English University Courses I, students with Binus University English Proficiency Test score less than 500 will take English in Focus, and student with test score greater than or equal to 500 will take English for Business Presentation.

-) For 2nd Semester: English University Courses II, students with Binus University English Proficiency Test score less than 500 will take English Savvy, and students with test score greater than or equal to 500 will take English for Written Business Communication.

 

Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester):

-) Student will take one of enrichment program tracks (off campus). See enrichment appendix for the tracks detail.

 

Enrichment Track Scheme

 

Track Semester 6 Semester 7
IN RS EN CD SA IS etc IN RS EN CD SA IS etc
1 v v
2 v v
3 v v
4 v v
5 v v
6 v v
7 v v
8 v v
9 v v
10 v v
11 v v

 

Note:

IN           : Certified Internship

RS           : Certified Research

EN          : Certified Entrepreneurship

CD          : Certified Community Development

SA          : Certified Study Abroad

etc           : Study Program Special Purposes

IS            : Certified Specific Independent Study

 

Description:

Student will take one of enrichment program tracks

 

Certified Internship Track

Code Course Name SCU Total
Enrichment Program I 20
DSGN6585034 Project on Industry 8
DSGN6931034 Creative Process in Graphic Design 8
DSGN6746034 EES in Graphic Design Process 4
Enrichment Program II 20
DSGN6535034 Project on Creative Industry 8
DSGN6932034 Creative Process in Creative Industry Experience 8
DSGN6541034 EES in Creative Industry Experience 4

 

Certified Entrepreneurship Track

Code Course Name SCU Total
Enrichment Program I/II 20
ENTR6980034 New Venture Initiation in Creative Business 8
ENTR6981034 Product Development Process in Creative Business 8
ENTR6982034 EES in New Business in Creative Business 4

 

Certified Research Track

Code Course Name SCU Total
Enrichment Program I/II 20
RSCH6386034 Research Experience 8
RSCH6596034 Scientific Writing in Visual Communication Design Research 8
RSCH6388034 Global Employability and Entrepreneurial Skills in Visual Communication Design Research 4

 

Certified Community Development Track

Code Course Name SCU Total
Enrichment Program I/II 20
CMDV6229034 Community Outreach Project Implementation 8
CMDV6371034 Visual Communication Project Design in Community Outreach 8
CMDV6372034 Employability and Entrepreneurial Skills in Design Community 4

 

Certified Study Abroad Track

Code Course Name SCU Total
Elective courses list for study abroad* 20
Enrichment Program I/II
GLOB6208034 Elective Course for Study Abroad 1 4
GLOB6209034 Elective Course for Study Abroad 2 4
GLOB6210034 Elective Course for Study Abroad 3 4
GLOB6211034 Elective Course for Study Abroad 4 4
GLOB6268034 Elective Course for Study Abroad 25 4
GLOB6212034 Elective Course for Study Abroad 5 2
GLOB6213034 Elective Course for Study Abroad 6 2
GLOB6214034 Elective Course for Study Abroad 7 2
GLOB6215034 Elective Course for Study Abroad 8 2
GLOB6216034 Elective Course for Study Abroad 9 2
GLOB6217034 Elective Course for Study Abroad 10 2
GLOB6218034 Elective Course for Study Abroad 11 2
GLOB6219034 Elective Course for Study Abroad 12 2
GLOB6269034 Elective Course for Study Abroad 26 2
GLOB6289034 Elective Course for Study Abroad 29 2

*) Transferred courses will be transferred based on credit transfer policies on study program with total of 20 credits.

 

Certified Specific Independent Study Track

Code Course Name SCU Total
Elective courses list for Certified Specific Independent Study*
Enrichment Program I/II
MICR6073034 Course Certification I 3 20
MICR6074034 Technical Skill Enrichment I 4
MICR6075034 Industrial Project I 9
MICR6076034 Soft Skill Enrichment I 4
MICR6077034 Elective Course for Specific Independent Study 1 8
MICR6078034 Elective Course for Specific Independent Study 2 8
MICR6079034 Elective Course for Specific Independent Study 3 6
MICR6080034 Elective Course for Specific Independent Study 4 6
MICR6081034 Elective Course for Specific Independent Study 5 6
MICR6082034 Elective Course for Specific Independent Study 6 5
MICR6083034 Elective Course for Specific Independent Study 7 5
MICR6084034 Elective Course for Specific Independent Study 8 5
MICR6085034 Elective Course for Specific Independent Study 9 5
MICR6086034 Elective Course for Specific Independent Study 10 4
MICR6087034 Elective Course for Specific Independent Study 11 4
MICR6088034 Elective Course for Specific Independent Study 12 4
MICR6089034 Elective Course for Specific Independent Study 13 4
MICR6090034 Elective Course for Specific Independent Study 14 4
MICR6091034 Elective Course for Specific Independent Study 15 2
MICR6092034 Elective Course for Specific Independent Study 16 2
MICR6093034 Elective Course for Specific Independent Study 17 2
MICR6094034 Elective Course for Specific Independent Study 18 2
MICR6095034 Elective Course for Specific Independent Study 19 2
MICR6096034 Elective Course for Specific Independent Study 20 2
MICR6097034 Elective Course for Specific Independent Study 21 2
MICR6098034 Elective Course for Specific Independent Study 22 2
MICR6099034 Elective Course for Specific Independent Study 23 2
MICR6100034 Elective Course for Specific Independent Study 24 2
MICR6101034 Elective Course for Specific Independent Study 25 2
MICR6102034 Elective Course for Specific Independent Study 26 2
MICR6103034 Elective Course for Specific Independent Study 27 2
MICR6104034 Elective Course for Specific Independent Study 28 2
MICR6105034 Elective Course for Specific Independent Study 29 1
MICR6106034 Elective Course for Specific Independent Study 30 1
MICR6107034 Elective Course for Specific Independent Study 31 1
MICR6108034 Elective Course for Specific Independent Study 32 1

*) For students who take BINUS certified specific independent study courses, they should take the first 4 courses on the list above (20 credits). Meanwhile, electives courses 1 to 32 are transferred courses for students who take certified specific independent study outside BINUS University. Transferred courses will be transferred based on credit transfer policies on study program with total of 20 credits.

 

Student should pass all of these quality controlled courses as listed below:

No. Course Code Course Name Minimal Grade
1. CHAR6034034 Character Building: Pancasila B
2. ENTR6524034 Entrepreneurship: Market Validation C
3. DSGN6754034 Material and Colors in Visual Design C
4. DSGN6778034 Visual Communication Design I C
5. DSGN6780034 Visual Communication Design II C
6. DSGN6921034 Visual Communication Design III C
7. DSGN6781034 Design Methods C
Streaming: 2D+ Animation
8. DSGN6923034 Motion and Character Setup C
Streaming: New Media
8. MDIA6056007 New Media C
Streaming: Creative Advertising
8. MKTG6293007 Marketing and Consumer Behavior C
Streaming: Illustration
8. DSGN6829006 Concept Art C