The Visual Communication Design Study Program prepares the young generation to become components of national development, possessing local and global knowledge in visual communication by carrying local history, values, technology, and entrepreneurship. It also prepares them to work and be accepted by the creative industry and society through applying visual communication design by utilizing information and communication technology.


Visual Communication Design Study Program that produces world-class designers who are able to foster and empower the society, expertise in creative technology and elevating the local values.


  1. Educate prospective visual communication designers who have commitment to a professional attitude and aware with the local values.
  2. Prepare students to be able to occupy strategic positions and be recognized in the industrial / professional world while still upholding professional ethics and being able to contribute to Indonesian society.
  3. Fostering cooperative relationships with various parties both national and international to always maintain the proficiency of the knowledge for the students.

Program Objectives

(POBJ-1) Provide graduates with a global mindset who have Visual Communication Design knowledge that carries the values of local wisdom, technology, and entrepreneurship so that they are able to work and be accepted by the creative industry, society, and the nation through the application of knowledge that is utilized with communication and information technology.

(POBJ-2) To provide graduates that capable to produce the best visual communication design and technology solutions in 2D+ animation, new media, creative advertising, animation, illustrations, imaging art and science, and visual immersion design field.

Student Outcomes

  1. Able to create printed and digital Visual Communication Design (VCD) works that have added values and aesthetics, to overcome problems of identity, mass communication, and competition faced by stakeholders;
  2. Able to conduct research and idea exploration to set the objectives, communication targets, and Visual Communication Design (VCD) prototype solutions that can overcome problems of identity, mass communication, and competition by considering the aspects of ethical, historical, cultural, social consequences, regulations and technology;
  3. Able to analyze efficiency of material utilization and time in the production process of each selected alternative solution prototype of Visual Communication Design (VCD), without changing the essence and aesthetic design.
  4. (2D+ Animation) Able to use the latest technology in the process of creating animation in accordance with applicable concepts, storyline, and principles.
  5. (Illustration) Able to produce illustration design based on the market’s needs and the proper illustration techniques.
  6. (Imaging Art and Science) Able to produce photography and videography works in accordance with technological developments, trend developments and market needs.
  7. (New Media) Able to produce DKV work designs by prioritizing cultural values and local wisdom (local ingenious) as the identity of the nation’s children.
  8. (New Media) Able to produce technology-based design prototypes and creative visual communication concepts with the novelty of integrated media as design solutions.
  9. (Creative Advertising) Able to develop visual communication works that put forward the value of local cultural wisdom in various visual communication media in accordance with the development of information technology.
  10. (Creative Advertising) Able to use product values and consumer’s needs in order to produce relevant visual communication ideas.
  11. (Animation) Able to design animation product with sale value and recognition of copyright (intellectual property) by applied principle design and technology in design process;
  12. (Animation) Able to execute animated work according to the specifications of work expertise;
  13. (Visual Immersive Design) Able to apply technological developments to support creativity in exploring interactive and immersive digital media in visual communication design to meet the needs of industry and society.
  14. (Multidisiplin) Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.


Prospective Career

  • Art Director
  • Graphic Designer
  • Illustrator
  • Photographer
  • Videographer
  • Motion Graphic Designer
  • Digital Imaging Artist
  • Entrepreneur
  • Visual Artist 2D+
  • Post-production Artist 2D+
  • Key frame Animator 2D+
  • Storyboard Artist 2D+
  • Game Asset Artist 2D+



There are five main categories in Visual Communication Design program:

  1. Fundamental Design (Semester 1-2)
    Students explore the theories and design practice in terms of design elements & principles, layout, semiotics, visual language, design value, the matters of size, composition, design materials, colors, photography, basic vector imaging, and as well as character building.
  1. Design Execution and Computing (Semester 3)
    Students explore the theories and design practice in terms of visual communication design review, Digital Imaging, illustration, design methods, and aesthetics.
  1. Ideation, Art Direction & Design Integrated (Semester 4-5)
    In this term, students are asked to choose their scientific direction of visual communication design. Students required to have ability in problem solving. This ability will help student in following their chosen scientific direction in choosing the method of developing ideas and present ideas into several media integrally. It will be supported by some courses, such as visual making project, creative design workshop, design and digital media, and market validation.
  1. Enrichment Program (Semester 6-7)
    Enrichment program of Visual Communication Design aims to gain student’s soft skills regarding teamwork, leadership, and professional attitudes, as well as their hard skills in implementing the knowledge they acquired from classroom. In the 6th and 7th semester, students will have opportunities to choose nine different tracks, including: internship for industry experience, community development in social issues, entrepreneurship to build start-up business, research, study abroad to enrich cultural experience, Apple Academy, and three Kampus Merdeka Program (Intern Kampus Merdeka, Spesifik Studi Independen, dan Bela Negara). Student also required to take internship program either in 6th or 7th semester as mandatory.
  1. Final Project (Semester 8)
    In the last semester, students are required to solve a problem through an integrated campaign. Both design concept and strategy will be put in the academic paper. In addition, students need to implement their ideas into a complete creative display. It aims to evaluate student’s abilities in data analysis, idea development, problem solving, and design execution.


Course Distribution

Sem Course SCU Total


DSGN6754034 Material and Colors in Visual Design 2) 4


DSGN6755034 Drawing for Design 2) 4
MDIA6051034 Computer Graphic I 1), 2) 4
ARTS6022034 Eastern Art Review 1) 2
ARTS6021034 Western Art Review 1) 2
MDIA6050034 Photography 4


CHAR6034034 Character Building: Pancasila 2


LANG6097034 Indonesian 2
ENTR6522032 Entrepreneurship: Ideation 2
DSGN6778034 Visual Communication Design I 2) 4
MDIA6052034 Computer Graphic II 1), 2) 4
DSGN6756034 Typography 4
DSGN6529034 Visual Communication Design Reviews 1) 2


CHAR6035034 Character Building: Kewarganegaraan 2


ENPR6189032 Entrepreneurship: Prototyping 2
DSGN6780034 Visual Communication Design II 4
DSGN6781034 Design Methods 4
DSGN6916034 Creative Design Workshop 4


CHAR6036034 Character Building: Agama 2


ENTR6524032 Entrepreneurship: Market Validation 2
DSGN6917034 Drawing and Character Design for Animation 4
DSGN6918034 Art and Animation Assets 4
DSIN6008006 Concept Art 4
DSIN6009006 Character Design 4
DSIN6015006 Conceptual Photography2 2/2
DSIN6016006 Cinematics and Documentary Video


DSGN6743007 Digital Graphic Reproduction 2) 4
MDIA6056007 New Media 1), 2) 4
MDIA6060007 Audio Visual 2) 4
MKTG6293007 Marketing and Consumer Behavior 1), 2) 2
COMM6616019 Media Promotion & Marketing 1), 2) 2
DSGN6682007 Fundamental Drawing for Animation 4
DSGN6965007 Character Design Studies 1), 2) 4
  Digital Creative Thinking 4
  Interactive Design 4
  Creative Storytelling 4
  Ideation for Immersion Design 4
  Visualization for Immersion Design 4
MINOR PROGRAM 4), 5), 6) 8
CROSS STREAMING 4), 5), 6) 8




DSGN6919034 Production and Storytelling 4
DSGN6922034 Digital Cel Animation and Rendering 4
DSGN6923034 Motion and Character Setup 4
DSGN6828006 Intellectual Property Design 4
DSGN6831006 Sequential Illustration 2) 4
DSIN6010006 Editorial illustration 1) 4
DSIN6011006 History and Development of Imaging Arts 1) 2
DSIN6013006 Image Transfer and Post Production 2
DSIN6012006 Science of Light and Photo 4
DSIN6014006 Ethics and Lawsuit in Photography 4
DSGN6883007 Visual Communication Design III 2) 4
DSGN6879007 Design and Digital Media 1) 4
DSGN6676007 Service Design 4
DSGN6967007 Visual Making Project 4
DSGN6668007 Photography for Commercial Project 2) 4
DSGN6882007 Visual Communication Design III 2) 4
DSGN6964007 Animation Production Study 2) 4
DSGN6982007 Character Business Licensing 2) 4
DSGN6685007 3D Art & Form 2) 4
  Digital Creative Thinking 4
  Interactive Design 4
  Creative Storytelling 4
  Ideation for Immersion Design 4
  Visualization for Immersion Design


MINOR PROGRAM 4), 5), 6) 12
CROSS STREAMING 4), 5), 6) 12
6   Enrichment Program I 20 20
7   Enrichment Program II 20 20
8 DSGN6451034 Thesis 6 6
    Total SCU 146
    Cumulative SCU 146
  • This course is delivered in English
  • Global Learning System course
  • Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the detail.
  • Conducted in BINUS@Bandung
  • Conducted in BINUS@Malang
  • Conducted in BINUS@Greater Jakarta
  • Conducted in BINUS@Semarang


Streaming/Minor/Free Electives

Students are required to choose Streaming or Minor Program or Free Electives. For Free Electives, students are required to choose from the list of Free Electives in Appendix.

Student will take one of enrichment program tracks (off campus) to prepare them in get a real industry experience. Taking an internship tracks in one of the enrichment programs that students enrolled in is mandatory (either on the first or second enrichment program).



Thesis can only be taken in the 8th semester by students who meet requirements from the study program.


Certified Internship Track

The purpose of Internship Track is to foster, educate and produce human resources who are ready to be applied between BINUS University and BIPP partners (to reduce the gap between education and industry). Students will do practical work in the company for 1 (one) or 2 (two) semesters and convert a maximum of 40 (forty) credits. The company will provide jobs according to the skills and expertise according to the student’s major. In this Study Program, taking Internship Track is mandatory in either 6th or 7th semesters, in which students available to choose other Certified Enrichment Track.

Through this track, students will also follow the work culture and working hours of the company so that companies can evaluate prospective employees from an early age who may be able to continue the process from internship to employee. For students themselves, the advantage of this program is that students have the opportunity to apply the knowledge learned on campus in a real work environment and students will also get sufficient training when they graduate.


Certified Entrepreneurship Track

For students who have a business spirit, students will be guided by experienced lecturers and coaches to make a mature business plan from scratch until the business can run. Students are also bridged to find financing from venture capital.

The value proposition of this program is to prepare students with real experience to become entrepreneurs through start-up businesses.

During this program, students are provided with a room or co-working place on each campus to facilitate the mentoring process from the coaches, so that they can intensively discuss in the context of developing student business plans.


Certified Research Track

It is a collaborative research program between lecturers and students where students are directly involved in research activities that hone students’ abilities in scientific writing. Students will be guided by the best researchers from BINUS University to conduct research, and are expected to create new innovations that are beneficial to society.

Value Proposition: Preparing students to have good analytical skills. In this research activity, students act as members of the Research Team.


Certified Community Development Track

It is a program carried out by lecturers, staff, and students to achieve the 5th mission of Bina Nusantara University, which is to improve the quality of life for the Indonesian people and the international community. There are 2 (two) types of activities, namely: Voluntary Services and Community Development (including system development).

Value Proposition: Preparing students to have competence in the social field.


Certified Specific Independent Study Track

Track Specific Study Independent is a competency-based debriefing process that allows students to demonstrate how to understand, study a particular field outside of their major. Through the Independent Track Specific Study, students will get professional learning from industry practitioners which allows opportunities to learn and develop competencies in new skills.

This track takes the form of certified training with various topics of expertise required by most industries, such as: Digital Marketing, Social Media Specialist, Data Analytics, etc.

By following this track, students will gain additional skills beyond the background of the study program they took in lectures so that they have greater opportunities to apply for various fields of work when they graduate.


Certified Study Abroad Track

It is a program that allows students to study abroad for 1 (one) or 2 (two) semesters, with a credit transfer scheme implemented at BINUS University partner universities. Through study abroad students are expected to gain intercultural experience, have a competitive advantage in the world of work and enrich soft skills in attitude and communication. Through this program, students can explore deeper insights and knowledge in a global environment. BINUS International Office will facilitate this program.

Value Proposition: Prepare students with a wealth of international experience.


Student should pass all these quality-controlled courses as listed below:

No Code Course Name SCU Minimum Passing Grade Semester
BHE Courses
1 CHAR6034034 Character Building: Pancasila 2 B 2
2 ENTR6524032 Entrepreneurship: Market Validation 2 C 4
Core Courses
3 DSGN6754034 Materials and Color in Visual Design 4 C 1
4 DSGN6778034 Visual Communication Design I 4 C 2
5 DSGN6780034 Visual Communication Design II 4 C 3
6 DSGN6781034 Design Methods 4 C 3
Stream 2D+ Animation
7 DSGN6918034 Art and Animation Assets 4 C 4
8 DSGN6923034 Motion and Character Setup 4 C 5
Stream Animation
7 DSGN6982007 Character Business Licensing 4 C 5
8 DSGN6964007 Animation Production Study 4 C 5
Stream New Media
7 DSGN6879007 Design and Digital Media 4 C 5
8 DSGN6883007 Visual Communication Design III 4    
Stream: Creative Advertising
7 MKTG6293007 Marketing and Consumer Behavior 2 C 4
8 DSGN6882007 Visual Communication Design III 4 C 5
Stream: Illustration
7 DSIN6008006 Concept Art 4 C 4
8 DSGN6831006 Sequential Illustration 4 C 5
Stream: Imaging Art and Science
7 DSIN6015006 Conceptual Photography 2/2 C 4
8 DSIN6016006 Cinematics and Documentary Video 2/2 C 4