Created By : Helen Priscilla – 2201775575 / LB-02

Venture life cycle begins in the development stage, has various growth stages, and “ends” in a maturity stage.

The 5 life cycle stages are :

  1. Development Stage à a phase that a company goes through during the preliminary or early stage of its corporate life.
  2. Startup Stage à the stage where you start selling products or services.
  3. Survival Stage à the state where we must maintain our products and services to consumers so that the business situation remains stable.
  4. Rapid-growth Stage à the stage at which product or service sales increase rapidly, but still experiencing the stage of survival.

Early-maturity Stage à this phase marked by consolidation, where the entrepreneur is faced by a dilemma of having to choose between whether to keep expanding or make an exit.

Market Size is the number of individuals in a certain market who are potential buyers and/or sellers of a product or service.

Business ideas can be protected with :·         Patents ( protect copyrighted works )·         Trade secrets ( protect recipes ) ·         Trademarks ( protect the logo ) ·         Copyright ( protect written works, for example : books and songs ) S W O T is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

Strenghts : characteristics of the business or project that give it an advantage over others.Weaknesses : characteristics of the business that place the business or project at a disadvantage relative to others.Opportunities : elements in the environment that the business or project could exploit to its advantage.Threats : elements in the environment that could cause trouble for the business or project.

Baca Juga: Komoditas Ekspor Pertanian Porang di Era Digital

Strengths and weaknesses (internal factors within an organization) :

  • Human resources — staff, volunteers, board members, target population

  • Physical resources — your location, building, equipment

  • Financial — grants, funding agencies, other sources of income

  • Activities and processes — programs you run, systems you employ

  • Past experiences — building blocks for learning and success, your reputation in the community

Opportunities and threats (external factors stemming from community or societal forces) :

  • Future trends in your field or the culture

  • The economy — local, national, or international

  • Funding sources — foundations, donors, legislatures

  • Demographics — changes in the age, race, gender, culture of those you serve or in your area

  • The physical environment —is your building in a growing part of town? Is the bus company cutting routes?

  • Legislation — do new federal requirements make your job harder…or easier?

  • Local, national, or international events

A SWOT analysis can be used to:

  • Explore new solutions to problems.

  • Identify barriers that will limit goals/objectives.

  • Decide on direction that will be most effective.

  • Reveal possibilities and limitations for change.

  • To revise plans to best navigate systems, communities, and organizations.

  • As a brainstorming and recording device as a means of communication.

To enhance “credibility of interpretation” to be used in presentation to leaders or key supporters.