Founder And Design Director of Qu’est-Ce Que C’est Design

MANIFESTO
My pursuit in the realm of design comes in tandem with my deep interest in Asian cultures, particularly the values, symbols and meaning expressed in through their visual art, ritual and daily life. Considering the symbiotic relationship of form and function, my design process insists on the rigor of being fully immersed in the subject matter and understand its intricacies and nuances. It is through which that design can then emerge from within to embody and express the content and meet its needs.

EMPLOYMENT HISTORY

  • 2012–present Design director, qu’est-ce que c’est design, Singapore
  • 2017–present Adjunct lecturer, Typography and Design For Print School of Design, Temasek Polytechnic
  • 2017–2018 Adjunct lecturer, Digital Visual, Design School of Computing
  • 2016–2017 Adjunct lecturer, Infographics, School of Digital Media and Infocomm Technology
  • 2014–2017 Adjunct lecturer, Visual Communication, School of Communication, Arts and Social Science Singapore Polytechnic
  • 2011–2012 Senior graphic designer
  • 2010–2011 Graphic design intern, Foreign Policy Design Group, Singapore
  • 2006–2007 Graphic designer, Hagley and Hoyle Private Limited, Singapore

AWARDS & HONOURS

2018
– Asia Design Award 2018, Jury
– German Design Award 2018, Special Mention for ‘M1 Singapore Fringe Festival 2016 identity and promotional materials’
– German Design Award 2018, Brand identity category winner for ‘SeptFest 2015’ identity and publicity materials
– K-Design Award 2018, Jury

2017
– DFA Design For Asia Award 2017, Merit Award for ‘être, issues n°. 1-4’
– AIGA 50 books | 50 Covers 2016, Nominated, ’Living Next to the Giant’ book cover design
– AIGA 50 books | 50 Covers 2016, Nominated, ‘Abuse Suxxx and Other Plays’ publication design
– Presented at Pecha Kucha × Singapore Design Week 2017
– K-Design Award 2017, Jury

2016
– ArText Mentorship Programme, Design mentor Part of PressPlay, organised by National Library Board, Singapore
– K-Design Award 2016, Communication category, Winner M1 Singapore Fringe Festival 2016 identity and promotional materials
– K-Design Award 2016, Communication category, Winner The Substation SeptFest 2016 identity and promotional materials
– Golden Bee Global Biennale of Design 2016 M1 Singapore Fringe Festival 2016 promotional posters
– Golden Bee Global Biennale of Design 2016 ArText Mentorship Programme poster design

2015
– K-Design Award 2015, Communication category, Winner ‘The Substation Seoul Art Space Mullae Project’ poster and brochure

2011
– Crowbar Awards, Below-The-Line category, Silver ADM Show 2011

ACADEMIC HISTORY

  • 2017–2018 Master of Art (History of Art and/or Archaeology), with distinction SOAS, University of London
  • 2007–2011 Bachelor of Fine Arts (Visual Communication) with honours School of Art, Design and Media Nanyang Technological University, Singapore
  • 2001–2004 Diploma in Multimedia Technology with merit School of Info-Communications Technology Singapore Polytechnic, Singapore