BINUS UNIVERSITY

Mary Ellen Muckerman

VP, Brand Strategy and Services at Mozilla


Over the past 25 years, I’ve worked in both Fortune 100 companies and nationally recognized marketing agencies (I guess time truly does fly when you’re having fun), creating and activating brands from the inside out and the outside in.

Beginning with a solid foundation in retail strategy, I understand from the front lines that what you do is often more important than what you say, and the “why” can help people choose you as long as the “what” and the “how” are relevant, reliable, and reflect cultural values.

At Mozilla, I am focused on making sure more people know who we are, what we care about, how our community, products and partnerships create positive individual and social impact, and how others can contribute to and participate in the project.


EXPERIENCES

VP, Brand Strategy and Services at Mozilla.
March 2014 – Present

Mozilla is global community of technologists, thinkers and builders working together to keep the Internet alive and accessible, so people worldwide can be informed contributors and creators of the Web. We believe this act of human collaboration across an open platform is essential to individual growth and our collective future.

Head of Strategy at Wolff Olins.
February 2011 – February 2014 (3 years 1 month)

Wolff Olins is a brand and innovation business that works strategically with clients around the world to transform not just their image, but their reality and help clients do new things and do things better: reach new markets, launch new businesses, increase revenues, cut costs and transform performance. Client work that I led included Target, Smithsonian, Belkin, Dreamworks Animation, Mozilla/Firefox, SFMOMA.

Strategy Director at Wolff Olins.
January 2008 – January 2011 (3 years 1 month)

Director of Consumer Insights at Conde Nast.