BINUS CENTER launched a new product Certified Professional Program (CPP) – Web Programmer and at the same time held The Next Evolution of Marketing Seminar. The launching event was held at BINUS BUSINESS SCHOOL, Joseph Wibowo Center Campus, Jalan Hang Lekir I, Senayan, Central Jakarta, on Tuesday (20/9).
According to Academic Manager of BINUS CENTER, Sunardi, the background of the product launch is the large number of website-creating jobs offered nowadays. Almost every company, from service companies to software developers companies, needs a website for their promotional tool.
“We predict that as e-commerce develops rapidly, the industry will need more web programmers. The CPP-Web Programmer is created to answer the needs of the industry,” Sunardi said.
CPP-Web Programmer is an integrated program which is customized to match the latest technologt. The training will create alumnus with a new paradigm, and they should be ready to face future challenges, whether as an employee or as an entrepreneur.
In the launching event, founder of Andal Software Indra Sosrodjojo were also present as a guest speaker. Indra explained the journey of Andal Software for the past 30 years, complete with its ups and downs. Indra also shared his experience and tips for brilliant marketing strategies.
“Take the growth of Apple Computer, for instance. They were once flunked, but now they’re the winner. There are many factors contributing for Apple’s popularity. Apart from Steve Jobs’ leadership, a good marketing strategy is also a key factor,” Indra stressed.
According to Indra, there are several market development strategies ready to be implemented. “To mention some of them are: a specific customer target, the strongest reason of why people are buying our products, a comprehensive and complete line of products, partners, distribution, pricing, competition, positioning and our next target customers,” Indra said. (RA)
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