Introduction

The Digital Business Innovation (DBI) Program is an undergraduate dual-degree program jointly delivered by BINUS Business School and the School of Information Systems, integrating the strengths of business and information systems to address the accelerating demands of the digital economy. The Program emphasizes rigorous, outcome‑based teaching and learning aligned with industry expectations and future business stakeholder needs.

At the national level, academic excellence is strengthened by Akreditasi “Unggul” for the Entrepreneurship (S1) track from LAM EMBA and Akreditasi “Unggul” for the Information Systems (S1) track from LAM INFOKOM. At the international level, the quality environment of the business discipline is reinforced through AACSB recognition within BINUS Business School, reflecting adherence to global standards in business education

Graduates will earn a Bachelor of Business (S.Bns) and a Bachelor’s degree in Information Systems (S.Kom), positioning them at the intersection of strategy and technology. The curriculum cultivates digital strategy, innovation management, data‑driven decision‑making, and entrepreneurial problem‑solving, enabling students to design, validate, and scale technology‑enabled business models that are sustainable and ethically responsible, delivering long‑term value to organizations and society.

The Program develops digital leadership through applied learning in digital product development, information systems analysis & design, digital marketing strategy, technology commercialization, and platform business models. Students engage in industry‑aligned innovation projects that require conceptualization, validation, and execution of digital business initiatives addressing real market needs.

To deepen practical exposure, the Program employs Business Experiential Learning Techniques and Innovation Practices, including: Entrepreneurship Living Laboratory, digital product prototyping, practical market testing & commercialization, investor pitching, mentoring, coaching, and counselling, business incubation, and innovation facilitation programs. These experiences equip students with hands‑on capabilities in technology development, commercialization, and innovative venture creation, preparing them to thrive in dynamic, technology‑driven business environments.

 

Bachelor’s Degree
S1 Sarjana Bisnis dan Sarjana Komputer (S.Bns.,S.Kom.)

Prospective Career of the Graduates

  1. System Analyst
  2. System Developer
  3. Entrepreneur
  4. Intrapreneur
  5. Business Developer
  6. Business Planner
  7. Digital Business Specialist
  8. Small Business Consultant
  9. Information System Consultant


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