Business email – is a method of business communication that plays an essential role in establishing relationships with colleagues, partners, and sponsors.

Business email is a quick and quality means to communicate with clients, potential customers, suppliers, staff, your bank manager, and industries the world over. Sometimes, due to language barriers, time zones, inconvenience, and for record purposes, the telephone is not a viable form of communication.

Email empowers you to connect with people from around the corner to around the world – quickly, cost-effective, professionally, concisely, personally, with the ability to ‘talk to more than one person at the same time.’ Moreover, you don’t have to employ more people to use email as a medium. Today, every employee – from the receptionist to the storeman and everybody in-between – has access to email.

Imagine if every email you and your staff send carries your brand and marketing message, the inadvertent advertising investment you’re saving. Make every email count in paying forward in building your brand while sharing relevant brand messaging with viable, existing, and potential customers.

Everyday email can be the most powerful, successful, cost-effective marketing and communications medium your business cannot afford to use! It’s a proven fact that email is the most cost-effective and best form of business marketing in acquiring new customers and new business; given that 80% of new business stems from existing clients makes email an even more powerful business tool.

By: Desi Indrawati

Binus @Bandung