You find data in each drawer of businesses. Data is no longer restricted to just technological companies. Businesses as diverse as life-insurers, hotels, product management are now using data for better marketing strategies, improve customer experience, understand business trends or just collect insights on user data. The insights gathered from user data is now a major tool for the decision-makers.

 

Aspects of Data Analysis and Visualization

Variability: Illustrate how things differ, and by how much

Uncertainty: Good visualization practices frame uncertainty that arises from variation in data

Context: Meaningful context helps us frame uncertainty against underlying variation in data.

 

Mapping your company’s performance

When we focus on creating performance maps, our primary goal is to provide a meaningful learning experience to produce real and lasting business results. Performance mapping is also essentially important to drive our decisions when selecting strategies. The data for performance mapping would include the records of your employees, their job duties, employee performance goals with measurable outcomes, company goals and the quarter results.

 

Improving your brand’s customer experience

Unearth your customer database on the basis of behavioral business. Plot the choices, concerns, sticking points, trends, etc. across various consumer journey touchpoints to determine points of improvement for good experiences. PayPal Co-Founder Max Levchin mentioned out, “The world is now awash in data and we can see consumers in a lot clearer ways.” The behavior of customers is a lot more visible now than ever. So we better leverage that opportunity to create a pitch perfect product strategy to improve your customer experience now that you realize your users.

 

Making decisions quicker, solve problems faster

If your business has a website, a social media presence or involves making payments, you are generating data! Lots of it. And all of that data is filled with immense insights about your company’s potential and how to improve your business

Measuring success of your company and employees

Most of the successful business leaders and frontmen have always relied on some type or form of data to help them make quick, wise decisions.

 

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