Kelompok Sadar Wisata (Pokdarwis)
Kelompok Sadar Wisata (Pokdarwis) D5368-Glory Aguzman Sebuah destinasi wisata dikelola oleh sekelompok masyarakat pada sebuah destinasi wisata dalam satu wilayah seperti Desa Wisata memiliki kel...
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Bentuk-Bentuk Pemasaran Langsung
Dalam melakukan pemasaran langsung terdapat beberapa bentuk pemasaran lansung yang diungkapkan oleh Kotler dan Amstrong (2014 : 521) dalam buku Principles of Marketing 15th yakni: Penjualan...
Pemasaran Langsung ( Direct Marketing )
Fandy Tjiptono dalam bukunya yang berjudul Strategi Pemasaran (2008:232) yang mengungkapkan pengertian Direct marketing adalah salah satu sistem pemasaran yang bersifat interaktif dengan memanfaatkan ...
Penjualan Pribadi ( Personal Selling )
Pengertian personal selling menurut Kotler yang diterjemahkan oleh Hendra Teguh dan Ronny A Rusly (2002 : 313) Personal selling adalah sebuah penawaran yang diakukan secara lisan untuk melakukan penaw...
Trust
Trust plays an important role in the stimulus. Security and reliability are all factors of the trust in the online context (Alshibly, 2015). Trust is considered to be the most important key to stimula...
Entertainment
Entertainment side of the website can be described if the design of the website is interesting, cool, and imaginative; can make consumers feel the pleasure and convenience when browsing on the website...
Effectiveness
The effectiveness of the website content that is provided can be judged from the suitability of the information that has been provided with the information needed by consumers (Prashar, Vijay, & P...
Flow experience
During this, flow is always associated with a wide range of activities, in which the individual is optimally performing such activities the individual will indirectly be tied to the activity being per...
Satisfaction
Satisfaction comes from the Latin "satis" which means good enough and sufficient, and "facio" which means do or make. Satisfaction is defined as the emotional response against those experiences relate...
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