Visual Communication Design II

Visual Communication Design II course includes initial concepts, the importance of a brand identity that provides a consistent system, from an organization or company to maintain the image of consumer minds. 

Topics:

• The Introduction and History of Branding
• Image and brand identity, and the response generated target market/audience
• Indication of the importance of brand identity program and the kinds of categories of symbols
• The basics in the selection of names
• The terms of brand brief
• Phase I: Analysis
• Phase II: Design exploration 1
• Phase II: Design exploration 2
• Phase II: Design exploration 3
• Phase II: Design exploration 4
• Phase III: Completion Design
• Phase IV: Implementation 1
• Phase IV: Implementation 2