Visual Communication Design I

This course is about how developing a good, effective, and aesthetic layout, the management of form and space in two-dimensional printed media. It comprises gestalt theory, basic principles in graphic design, grid system, and the characteristics of the media. This course is prerequisite for the advance learning about graphic design (publication design, packaging design, branding and advertising campaign). This course delivered in team teaching method.

Topics:

• Introduction to Layout
• Graphic Design Principles
• Hierarchy in Layout
• Developing the Grid
• Gestalt in Graphic Design
• From Concept to Visual
• The Use and Characteristics of the Media
• Editorial Design
• Playing with Size and Format
• Working with Experimental Grid