Typography

This course introduces & studies basic terminology, history and concepts of typography and explores it’s potentiality to convey visual meaning. Students will be exposed to principal consideration and techniques of how to choose and compose typefaces in order to produce meaningful visual communication solution and its relation to content. This Able will in turn be highly required in most practical situations whenever typographic elements are involved, eg. in designing logotypes, brand identities, posters, movie titles, bumpers, etc. This course delivered in team teaching method. 

Topics:

• History of Typeface
• The Serif
• The Sans Serif
• Beyond Serif and Sans Serif
• Communication Using Typography
• Syntax in Typographic Communication
• Functional and Expression of Typefaces I
• Functional and Expression of Typefaces II