“Baskara” Visual Identity Design by Aurelia Erica Christy

Baskara is a visual identity design project developed for Bank Sampah Kriya Perempuan Malang, a community-based waste management initiative. The project aims to create a fresh, modern, and cohesive brand identity that resonates with Generation Z while raising awareness of sustainable waste management and encouraging younger generations to participate in environmental initiatives.

The project encompasses a new visual identity, brand guidelines, and supporting communication media to establish a consistent brand image across different platforms. By combining a contemporary visual approach with the organization’s environmental mission, Baskara seeks to strengthen brand recognition, improve communication effectiveness, and inspire young people to take part in creating a cleaner and more sustainable future.