Aurence Skincare Visual Rebranding by Cecilia Michelle Hanantha

This project by Cecilia Michelle Hanantha, presents a strategic visual branding redesign for ‘Aurence’, a local MSME based in Malang. Positioning itself under the concept of affordable luxury, Aurence offers high-end inspired fragrance products designed to deliver a lasting, premium impression for everyday wear. By establishing a strong brand personality, bold, assertive, and powerful. Under the slogan “Own Your Presence,” this project aims to address current market challenges, refine the brand’s visual identity, and enhance its overall market appeal in a highly competitive industry.

The redesign encompasses a comprehensive visual system tailored to communicate elegance and modern sophistication. Utilizing refined primary typography (Cormorant Garamond), a versatile color palette of deep forest green, black, and warm gold tones, along with structured logo guidelines, the new identity ensures visual consistency across various promotional and packaging media. This strategic visual transformation effectively strengthens Aurence’s brand recall, builds credibility among consumers, and provides the business with a distinct competitive edge to drive sustainable market growth.