“Ruang Rajut” Tourism Media Promotional Event by Inryana Kristiani Karinda

This project focuses on “Ruang Rajut,” a collaborative community laboratory designed to foster creativity and connections. The study recognizes that for such an event to succeed, it requires more than just logistical support; it demands a vibrant, modern digital presence that resonates with a young, diverse audience of potential participants, from local visual artists and musicians to conservationists in Tomohon. Using a research-driven, qualitative approach, the author analyzes the values of “Ruang Rajut”, its principles of being Adaptive, Collaborative, Expressive, Responsive, and Humanist, and translates them into a cohesive Instagram-based communication strategy, recognizing the platform’s power to build community engagement and reach.

The resulting design work is a visual synthesis of geothermal energy’s environmental focus and contemporary creative youth culture. Drawing from the concept of a “vortex of energy,” the author developed a dynamic visual identity centered around five key thematic content pillars: introduction to “Ruang Rajut”, exploration of the natural and creative environment like tourism spots around Tomohon and its local wildlife, and fostering local pride through Minahasan cultural phrases like “Sitou Timou Tumou Tou”. This visual narrative uses a bold, earth-toned color palette and modern, playful typography to effectively attract attention, spark conversation, and ultimately invite the target audience to join a new movement of creative and social connection. The comprehensive range of design outputs, from educational carousel posts to event teasers, provides a robust, engaging digital toolkit ready to make “Ruang Rajut” a significant cultural landmark in the region.