“Ampas Jagad” Gen Z Littering Prevention Roblox Game by Tyas Pranata Christonika

This undergraduate thesis introduces “Ampas Jagad,” an innovative Role-Playing Game (RPG) developed on the Roblox platform, designed to tackle the growing issue of improper waste disposal and environmental pollution in Indonesia. Targeting Generation Z, a demographic deeply immersed in digital and gaming culture, this project leverages interactive gameplay mechanics, immersive narrative storytelling, and visual-spatial learning to transform environmental education into an engaging experience. By simulating real-world ecological impacts within a virtual ecosystem, the game encourages players to understand the critical consequences of littering and adopt responsible waste management habits.

Bridging the gap between gaming entertainment and social awareness, “Ampas Jagad” serves as a creative educational tool tailored to modern youth culture. Built on Roblox to maximize accessibility and reach among millions of active users, the project highlights the transformative potential of serious games in driving positive behavioral shifts. Through structured quests, decision-making scenarios, and interactive challenges, the game offers a compelling, action-driven approach to cultivating environmental responsibility, proving that digital media can effectively empower young generations to become active stewards of a cleaner future