BINUS DKV MALANG

Malow Skincare Visual Media Promotion by Gellen Novandra

In today’s highly competitive beauty industry, establishing a strong market presence requires strategically designed promotional media. This project by Gellen Novandra focuses on designing tailored promotional collateral for Malow Skincare to boost overall brand awareness and engage target consumers. The design approach combines clean aesthetics with informative messaging, covering product spotlights such as the Acne Package Ultimate, Micellar Water Acne, and new Moisturizer Cream, along with educational content on proper skincare routines and lifestyle tips for healthy skin.
Through a mix of social media campaigns, promotional discounts, interactive Q&A posts, and real customer testimonials, the project delivers a cohesive visual identity across both digital and print platforms. By highlighting key product benefits, such as gentle pore cleansing, oil control, and skin barrier restoration. The promotional strategy effectively positions Malow Skincare as a reliable, consumer-focused brand, making it a compelling study for modern skincare marketing and visual communication design.