“Swiss Holiday” Tourism Branding by Sekar Larasati Yuwono

Swiss Holiday Tour & Travel uses the brand tagline “Uncover Your Hidden Paradise”, representing the company’s role in helping and accompanying customers as they discover their dream destinations. Its brand slogan, “Makes Your Memories with Swiss Holiday,” is used in marketing materials to encourage customers to choose Swiss Holiday for their travel experiences.

The logo design features sharp and pointed elements inspired by the shapes of Javanese script, particularly the letter “dha,” representing the philosophy “dhuwur wekasane endek wiwitane,” meaning that success must begin from humble beginnings. This philosophy reflects the owner’s determination and perseverance in developing Swiss Holiday toward the success they aspire to achieve.

The brand identity uses purple and yellow as its main colors. Purple represents ambition, luxury, and power, while yellow symbolizes happiness, optimism, and sunlight. Together, these visual elements communicate Swiss Holiday’s ambition to provide memorable, positive, and meaningful travel experiences.