“Kopi Racut” Street Coffee Rebranding by Davira Aurelly Agus Putri

This project focuses on developing a comprehensive brand identity for Kopi Racut, a street coffee vendor based in Malang that operates on a slowbar concept. Unlike traditional fast-served street coffee setups, Kopi Racut highlights manual brewing methods, precision, and authentic barista-to-customer interaction to establish a unique brand presence in a competitive market. The project outlines a strategic visual framework designed to elevate the business’s market appeal and support its long-term objective of expanding into a dedicated coffee shop.

The brand identity system utilizes a warm, earthy color palette of brown, yellow, black, and white to represent natural coffee elements and process-driven craftsmanship. The design highlights a custom logo featuring a Rok Presso machine icon to symbolize manual extraction, paired with the slogan “Setiap Seduhan Ada Cerita”. These visual guidelines are applied across operational mockups, including hot and ice cup packaging, barista aprons and t-shirts, promotional banners, menu designs, and roadside signage.