“Coffee Ground” Cafe Identity Rebranding by Timothy Elisa Putra

This undergraduate final project explores the strategic visual identity design for a contemporary commercial brand aimed at creating a welcoming and modern space for remote professionals. Through a comprehensive branding overview, the study highlights how core design elements, including iconic symbolism, letterform composition, and intentional color palettes, are meticulously crafted to align with the brand’s updated market positioning and audience engagement goals.