“Bonk Juice” Visual Identity Design by Alodia Imaniar Rafida

“Bonk Juice,” an undergraduate thesis project by Alodia Imaniar Rafida, presents a comprehensive visual identity design for a modern beverage brand focused on natural freshness and daily wellness. The study explores how intentional design choices, spanning typography hierarchy, expressive copy, and vibrant color schemes, can effectively position a product within the competitive functional beverage market. By pairing crisp, approachable taglines with carefully structured typography, the project establishes a cohesive brand image that immediately communicates simplicity and quality.

The creative framework highlights the balance between visual appeal and clear consumer communication. Through strategic design guidelines, including precise font selections and structured copy layouts, the project demonstrates how brand messaging can evoke positive emotions and connect with consumers on a personal level. Overall, Alodia’s work offers a refined perspective on contemporary branding, showing how clean aesthetics and thoughtful visual hierarchy can elevate an everyday beverage concept into a memorable consumer experience.