How To Attract Consumer Attention To a Brand

In attracting consumers, branding is one of the ways that can be applied to develop a brand. Branding is an activity carried out to maintain and strengthen a brand or brand so that it can provide perspective to others. There are also marketing practices from companies by creating names, designs, and symbols because these three elements are easily identified and will give an impression or characteristic of the brand so that it is easily remembered by people and makes people immediately recognize it. It does take time in carrying out the process of improving this product image. It is not uncommon for companies to have to fall up and down so that they can have a strong image. In running a business, it is very important to pay attention to the product image of a brand so that it needs a marketing strategy strategy to attract consumers. But when we succeed in applying these things appropriately, your business will certainly find it easier to get loyal consumers.

So to attract consumers, of course there are various kinds of strategies or ways, the first is of course through a branding strategy because branding is one of the most powerful weapons to captivate consumers in the digital age and also serves as a marker and differentiator between your products and products belonging to competing brands. Through this branding, consumers can also recognize and assess the quality of the product, provide discounts and attractive promotions, this is certainly the main pillar to attract consumers, because discounts and promotions are a magnet in the eyes of consumers when they want to buy a product. This phenomenon can be an opportunity for the business that you are currently developing by providing various kinds of attractive discount offers. Second, attract customers through social media why social media? Because at this time it is a digital era where everything is all technology so that through social media it will be one of the powerful strategies or ways to attract customers, the third, utilizing monthly events with us utilizing monthly events can make this an offer and introduction of products or brands that we create to new people.

With a variety of strategies to attract consumers to a brand, it will certainly be very useful, because consumers will know and recognize the brand through the visual identity of a brand through prominent elements such as names, designs, and symbols. In creating a branding, people will certainly have the perception that this brand is a brand engaged in that field because through the visual identity of the brand they emphasize the elements in that field.

Luwena, Giap. (2023). Cara Menarik Pelanggan Untuk Tingkatkan Angka Penjualan.

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SMesta News. (2021). What Is Branding And Why Is It So Important To Business?. Retrieved from
https://smesta.kemenkopukm.go.id/news/apa-itu-branding-dan-mengapa-sangat-penting-pada-bisnis

Moses Zorkino