The Role of Visual Communication Design in a Brand’s Success Story

Have you ever thought about the reasons some brands catch your eye while others disappear completely or maybe you never remembered it? Overflowing with over Thousands advertisements a day, standing out is not a challenge, it is a must in the world. This is where Visual Communication Design step in and connect creativity and strategy together to create visually appealing messages.

IFVP study captured the attention of thousands of professionals with the fact that people are 60 thousand times faster at processing visuals than text. Images are also better than text because reading is rather inefficient for us. Our brain sees words as individual images that we must first recognize. Because of that, the effective design & delivery became quite an important tool of communication in the visually driven society we live in. VCD is more than aesthetics; it’s about forging strong connections between brands and their audience.

A well-known example of effective visual communication design is Coca–Cola, which has become one of the world’s most enduring and recognizable brands. With roots tracing back to 1886 to being an international icon today, from the brand’s legendary red-white colored label to the tone of advertising campaign, Coca-Cola has maintained certain elements throughout the design which became its brand identity to connect with people all around the world.

In other words, Visual Communication Design plays a crutial role in the evolution of a brand by shaping how it communicates with its audience. The consistency and clarity of design are very important in creating a memorable brand identity. VCD helps a brand establish a unique visual identity that would be easily recognizable across various platforms, and ensuring that customers immediately associate certain visuals with that brand. The colors, logo, typography, and overall design style become the face of the brand, influencing consumer perceptions and behaviors.

https://ifvp.org/content/why-our-brain-loves- pictures#:~:text=In%20fact%2C%20the%20human%20brain,that%20we%20must%20first% 20recognise.