Building a Strong Brand Image Through Visual Design in Visual Communication Design II
Visual Communication Design II (VCD II) is a course in the field of graphic design, particularly related to branding and visual identity of a brand. Branding is a process aimed at creating, strengthening, and maintaining a positive perception of a brand among the public. In this process, Visual Communication Design II (VCD II) teaches students how to utilize design elements such as logos, typography, colors, and visual imagery to build a strong and consistent identity. One of the most important aspects of branding is creating the image of a company or product, which influences how consumers recognize and trust the product.
Through the right design, such as selecting appropriate colors and shapes, companies can leave a lasting impression on their audience. Furthermore, branding also serves to showcase the unique characteristics that differentiate a brand from its competitors. In Visual Communication Design II (VCD II), students are taught to create designs that are not only aesthetically pleasing but also carry a strong message, thus establishing an emotional connection with consumers. This process involves in-depth research into the brand’s values and vision, as well as understanding the target audience, which forms the foundation for designing the right visual elements.
A real-life example of the importance of branding in visual design is the rebranding carried out by Apple in 1997, where they changed their name, logo, and strategy to create a more modern and innovative brand image. The result of this rebranding not only successfully improved the company’s image but also elevated Apple to become one of the most influential technology companies in the world. This rebranding shows how carefully designed visual elements can change the direction of a company and rebuild consumer trust and loyalty.
Visual Communication Design II (VCD II) plays a crucial role in the development of branding and visual identity for a brand. Through the teaching of design elements like logos, colors, typography, and visual imagery, Visual Communication Design II (VCD II) helps students understand how to create designs that are not only aesthetically attractive but also able to establish an emotional bond with consumers. Effective branding can enhance a company’s image, showcase the brand’s uniqueness, and attract loyal customers. Case studies such as Apple’s rebranding demonstrate how carefully crafted visual design can alter a company’s trajectory and restore consumer trust. Thus, Visual Communication Design II (VCD II) equips students with the skills and knowledge necessary to create strong and memorable branding, ultimately strengthening a brand’s position in a competitive market.
Nugraha, A. E. S. (2023). STRATEGI PERANCANGAN VISUAL BRANDING SEBAGAI MEDIA PROMOSI PASAR BEKONANG(Doctoral dissertation, Institut Seni Indonesia Surakarta).
Zed, E. Z., Febrika, D., Marlina, M., Saputra, M. N., Fauzie, A., & Lestari, N. (2024). Pentingnya Logo/Brand Dalam Membangun Branding Pada Umkm di Cikarang Utara. Jurnal Inovasi Global, 2(3), 439-444
By Vanessa Lolita – 2702215845