Digital Marketing Training Session with Boardgame by Dako 

Visual Communication Design Study Program Binus University @Malang had the opportunity to invite a renowned game company focused on board game development, Dako Brand and Communication. One of the reasons why Visual Communication Design Study Program Binus University @Malang is interested in this company is due to the rapid growth of the board game industry in Indonesia in recent years. As a result, the university is particularly interested in one of their products, Dako Board Game, hoping that students from the Business Creation program can gain deeper insights into important aspects of Digital Marketing. 

Moreover, this board game incorporates elements of Indonesian local culture, such as its themes, iconic characters, and other cultural elements. Dako Games was chosen because they have successfully promoted local creativity in the international board game industry. They have proven that Indonesia, known for its rich traditions and culture, has great potential in creating board games that are not only engaging but also reflect the nation’s rich identity. 

Learning digital marketing through a board game is an effective example of how an interest in business can be developed and presented in a creative and interactive way. It not only provides a better understanding of digital marketing strategies but also helps students become better prepared to face the challenges of the real digital business world, especially for those who are pursuing a career in business.