Visual Branding is the visual representation of a brand to create identity consistency, serving as a differentiator from other brands. It includes elements such as logos, typography, color palettes, graphic elements, and product packaging. These elements are crucial for shaping a positive perception among potential consumers and for attracting the general public. The strength of visual branding in capturing someone’s interest lies in how well the brand’s visuals are tailored to the target audience. Factors such as gender, age range, and hobbies play a significant role in determining how visual branding for a brand can be effectively and appropriately realized.

Unfortunately, many brands in Indonesia, especially small and medium-sized enterprises (SMEs), do not implement proper visual branding. This is evident in their inconsistent use of visual branding elements, which often change over time. This inconsistency is primarily due to the lack of understanding of design principles by business owners. Therefore, it is essential to provide education and awareness about the importance of visual branding in establishing a brand’s identity. Visual branding has elements that contribute to creating a brand identity including logo, colour palette, and typography. The following is an explanation of several important elements in branding;

1.     Create Your Logo

A logo is a visual branding element that will be displayed a lot for production purposes such as advertising or product packaging, therefore it is very important to create a logo that truly represents the brand to avoid visual inconsistencies.

2.     Choose Your Colour Palette

Colour is a form of psychological communication of a brand. With colour, the brand can communicate to customers what products are being offered.

3.     Typography

The use of typography that is easy to read and in accordance with the brand will help customers recognize the brand, besides the distinctive typography logo can also stick in the eyes of people, this becomes an opportunity for the brand to develop further.

Therefore, a Visual brand with strong consistency will create a perception that sticks in people’s hearts and create a better and more professional brand image for business purposes and so on.

Sources

https://toffeedev.com/blog/digital-marketing/visual-branding-adalah/

https://www.socialectric.com/insights/most-important-visual-elements-of-branding- what-are-they

https://www.builtbyworkhorse.com/5-tips-to-create-brand-visual-consistency/