Visual Branding “Pia Cap Mangkok”

Visual Branding is a combination of graphic elements that represent and identify it, including its logo, color palette, typography, imagery, and other design elements.

When deciding how to portray your brand through graphic elements, you can let your creativity flourish. The more inventive you get, the more likely you are to come up with a visual identity that’s truly unique. It’s important to remember that your brand’s visual identity needs to be aligned with all other facets of its identity and overall strategy.

Pia Cap Mangkok

Pia Cap Mangkok was made by a couple named Zabur Oetomo (Oei To Lam) and Tri Pinarti (The Pin Nio) in 1959, continuing their legacy through recipe by their ancestors. The recipe was then processed again using selected ingredients, to get the best taste and results.

Using traditional techniques, until now, every Pia Cap Mangkok is handmade one by one by hands. At the beginning of its journey, the production of Pia Cap Mangkok was done at the founders house, making only 20 pieces each day. There was only one flavor that time, and that is the green bean filling, packed with white oil paper without any stamps and logo, with 5 piece of pia in each pack. The sales were marketed independently from one place to another by Oei To Lam, every 2 days, so that customers always get fresh Pia Cap Mangkok with the best quality.