As far as I know, it’s one of the fruit snack SMEs in Malang. They just happened to stand seven days ago (from today). The “Pipple” logo offers a vibrant and engaging visual identity that ties closely to the essence of its product and brand values. Its thoughtful design elements—from the green colour palette to the inclusion of symbolic icons—contribute to a story that connects with the target audience.

The dominant green colour in the “Pipple” logo is an excellent choice for visually communicating the brand’s message. Green is universally associated with nature, health, and freshness, aligning seamlessly with the product’s identity as a healthy snack made from green apples. Additionally, green has a psychological impact, evoking a sense of trust, balance, and well-being (This is just my opinion; I’m not an expert at this). By choosing this colour, the logo captures the product’s freshness and reinforces its ingredients’ natural and wholesome attributes. The direct association with green apples—the main ingredient of “Pipple”—further strengthens the brand’s transparency and authenticity. Consumers can quickly infer that the product is healthy, natural, and likely free from artificial additives, a crucial selling point for health-conscious audiences.

The retro wave-inspired font introduces a dynamic blend of nostalgia and modernity. The soft, flowing script offers a sense of familiarity and tradition, subtly suggesting that similar products have been enjoyed for years. At the same time, the font’s modern execution reflects “Pipple’s” ability to innovate and adapt to contemporary trends, positioning it as a forward-thinking brand. This balance between the past and the future appeals to a wide demographic, combining timeless classics’ comfort with modern innovation’s excitement. It is especially effective for reaching younger consumers, who value both authenticity and novelty in their purchasing decisions (according to their logo’s explanations)

The small yet significant farmer’s hat above the letter “e” carries a rich meaning that adds depth to the logo’s visual storytelling. This element pays homage to the local farmers, the backbone of the product’s supply chain. It symbolizes the brand’s commitment to directly sourcing high-quality, fresh ingredients from farmers, emphasizing a farm-to-table concept. The hat also reflects the brand’s support for local agriculture and sustainable practices, which resonate strongly with socially conscious consumers. By celebrating the farmers’ contributions, “Pipple” is a brand that values community, tradition, and ethical sourcing.

Each design element contributes to a cohesive narrative that ties back to the core identity of “Pipple.” The focus on green apples, healthy living, and local farmer support ensures the brand is perceived as authentic and trustworthy. Furthermore, the logo’s playful and approachable tone appeals to a younger audience while maintaining relevance for all age groups.

So? What’s wrong with their visual branding?

Perhaps the clarity of the message (?) While the playful style is engaging, the overall branding message must be clarified. Without additional context, it is difficult to determine what “Pipple” represents—whether a product, service, or concept. Adding a tagline or an icon representing the brand’s purpose could help clarify this. Oh, and also legibility! While visually appealing, the script font may pose readability challenges, especially at smaller sizes. The thickness and stylization of the text could be refined to ensure better legibility across various mediums.

Also, the hat replacement. While creative, the hat element seems disconnected from the rest of the logo. It might be better integrated into the design by aligning it more naturally with the text or associating it more directly with the brand’s identity. How about the generic pattern? (How about them?) The light grid background adds texture but does not necessarily enhance the branding. It risks making the design feel generic or overly busy, detracting from the focal point (the logo text). They don’t have a Tagline yet, I hope it will be good. Therefore, what is the conclusion of this yapping description of Pipple’s visual branding?

P/s: Pure my suggestions (please don’t take this as an expert-lookin’ man trying to get problems and yapping)

Conclusion on Pipple’s Visual Branding

The “Pipple” logo demonstrates strong potential as an engaging and meaningful representation of the brand’s identity. Its thoughtful design elements, such as the dominant green colour, retro wave-inspired font, and farmer’s hat icon, collectively convey health, freshness, tradition, and sustainability themes. These choices effectively communicate the brand’s alignment with natural, wholesome ingredients and its support for local farmers. The playful and modern tone of the logo further ensures its appeal to a broad demographic, particularly younger consumers who value authenticity and innovation.

However, there are areas for improvement in the clarity and execution of the visual branding. The absence of a tagline or additional visual cues makes it challenging for audiences unfamiliar with “Pipple” to immediately grasp its purpose or product offering. Refining the script font for better legibility, especially at more minor scales, could also enhance its usability across various mediums. Similarly, better integrating the farmer’s hat with the overall design would strengthen its connection to the logo’s narrative. While adding texture, the light grid background does not significantly enhance the branding and risks distracting from the focal point—the logo text. Simplifying or rethinking this element could make the design feel more polished and focused.

Overall, “Pipple” has a solid foundation for visual branding. However, refining key aspects such as message clarity, font legibility, and design integration will help the logo resonate more effectively with its audience. A strong tagline further reinforces the brand’s identity and purpose, ensuring it leaves a lasting impression.

The End. (finally)