Visual Branding Analysis “Banana Strudel”
Visual branding is the process of visualizing the identity of a brand through a name or logo so that it is easily remembered by many people. Brand visualization is an important process and needs to be done well. If this process is carried out well, market entry will be easier and business development will be faster. In visual branding, there are divided into two, namely visual identity and brand identity. Visual identity can be in the form of logos, colors, distinctive layouts, architecture, names, uniforms, and others. While Brand Identity has a meaning as a message received by consumers from a product, brand or individual. Both are interconnected and influential in the visual branding process.
Banana Strudel Logo Analysis
Banana Strudel Oleh-oleh Khas Malang is one of the souvenir products in Malang. The product offered is a cake made of pastry with banana filling and layers in various flavors that have been established since 2018. Banana Strudel has a distinctive yellow ‘Banana’ and red ‘Strudel’ logo and there are banana illustrations and the words ‘Oleh-Oleh Khas Malang’. When viewed from the Instagram account @banana_strudel_suhat, they have used the logo since its inception and only changed the color of the words ‘Strudel’ which were originally green and orange. The typography used also uses a sans serif typeface.
Not too much is found on the internet regarding this Banana Strudel business including their official website in addition to social media so it is quite difficult to find the vision and mission of Banana Strudel Malang. At first glance, Banana Strudel’s logo seems plain and simple with its characteristic banana skin illustration. However, the logo also does not represent the business, especially in the typeface and also the identity of Malang City.
Here are some things that need to be improved by Banana Strudel to produce effective visual branding:
- Logo Redesign The more vibrant logo concept fits Banana Strudel perfectly. This is supported by the business which is a souvenir pastry shop and is located in Malang City which is a Tourism City. For example, how about keeping the focus on the typography ‘Banana Strudel’ but with a more characterful typeface with a center position and adding a frame on the back of the logo.
- Color Palette If you look at the current logo, Banana Strudel uses yellow and red colors as well as their identity. But it would be better to use just one color on the “Banana Strudel” part and the other colors can be used as variations.
- Typography Selection The current logo relies on typography with a sans serif typeface. Perhaps if the typeface is replaced with a more characterful one, the impression given will be much more vivid and strengthen the identity of Banana Strudel.
- Visual Elements In the current logo, the visual elements they use outside the typeface are the banana peel illustration and the ribbon that stretches across the words ‘Oleh-Oleh Khas Malang’. It is better if the banana skin illustration is retained but with a new perspective or placement. In order to convey the identity of Malang City, the pattern used can lift something that characterizes Malang City and the pattern can be used as a uniform for Banana Strudel’s packaging and social media wallpaper or website.
- Visual Branding Creation Guidelines With the guidance and recommendations of previous improvements, Banana Strudel is expected to ensure consistency in all visual elements. Starting from the design of social media posts, banners, and menus. From this guide, what must be considered is the use of logos, colors, typefaces, and other visual elements.
Conclusion
Logos greatly affect the visual branding of a brand, hence the importance of a brand to pay attention to the effectiveness of their visual identity. In addition, visual branding can also strengthen the identity of a brand. It is hoped that in the future SMEs in Malang City can pay attention to their brand identity so that they can have good visual branding as well.
https://gambaranbrand.com/visual-branding/
By Keisha Putri Dewi Azzahra – 2702215473