Maevy Andriani Halim – Portfolio

Visual Branding for “Kinder Bright School”

Kinder Bright School was just established in Malang City in March 2022 and the promotional media it has are also still limited. The problem is introducing the school to the wider community. The purpose of this research is to design more promotional media with a wider reach so that it can be known by the wider community and get more prospective students. Data collection methods are through observation, interviews, and literature study. The data were analyzed so as to form a creative strategy for this design, which is a children’s theme with a combination of colors that is applied to the media that has been determined. Based on the results of the research, the visual approach is favored by parents and children, and the promotional media that has been designed is also effective in expanding the reach of the target market, so as to increase the selling value of the school.