ABSTRACT

Yanuarita Kusuma Permata Sari, Riesta Devi Kumalasari, Asih Zunaidah

The development and improvement of entrepreneurial activities in a country cannot be separated from the participation and role of women. Women need a place to work with. Moreover, women in the rural area should also have a special space to develop and improve their skills. This article would take a deeper part to analyze about how the social and economic implication of the communication network pattern among the community member. This is broadening the analysist of the previous research that has been done by the writer about Communication Network Pattern of Rural Women Pelangi Nusantara Community in Malang Region.

In addition, the factors of network communication pattern that influenced the developing and sustainability of the community also becoming a part of the discussion. The results show that the communication network pattern is a wheel. This wheel pattern has the advantage that the rapid flow of information and command given from the founder to the leaders. So that the quality and quantity of production remains the same as in the Pelanusa OPS. The disadvantage of this pattern is, because of the centered information and communication, members who have no position in the community have no access to share their needs and their capability in designing and producing the product. Regarding the economic and social situation, showed that there is no significant change in rural women members of the economic situation. Meanwhile, in terms of social aspect, members admitted that skills and information networks and knowledge gained to design products have increased.

Keywords: Communication Network Pattern; Rural Economic; Small Entreprises; Sociopreneur; Women Community

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Proceedings of the International Conference on Industrial Engineering and Operations ManagementPages 748 – 7572021 1st Indian International Conference on Industrial Engineering and Operations Management, IEOM 2021Virtual, Online16 August 2021 through 18 August 2021