ANINDYA WIDITA, B.A., M.A.

ANINDYA WIDITA, B.A., M.A.

Academic & Research Associate Manager (Asc.)

  • anindya.widita@binus.ac.id
  • (0341) 3036969
  • Araya Mansion No. 8-22, Genitri, Tirtomoyo, Kec. Pakis, Malang, Jawa Timur 65154

Profile & Qualification

Currently working as Faculty Member in Public Relations study program and Academic & Research Associate Manager, Binus University @Malang Campus. Ms. Anindya graduated from International Business Management, Asia Pacific University (University College of Technology & Innovation) and Communication & Media Studies, Monash University Malaysia. She teaches mostly in basic Public Relations Studies, such as Communication Theories in PR Context, Corporate Relationship Management, Crisis Management, Strategic Corporate Communication, Digital Branding, and Digital Marketing Public Relations.

 

Academic Qualifications:

2008-2012 B.A. in International Business Management, Asia Pacific University, University College of Technology & Innovation

2013-2014 M.A. in Communication & Media Studies, Monash University Malaysia

Research & Publication

Published Research:

Kusumawati, Y. A., & Widita, A. (2020). Social Media Strategy of New KPop Album: A Visual Analysis of Blackpink’s Photo Teaser. ASEAN Marketing Journal, 12(1), 1-8.

Sari, Y. K. P., Widita, A., & Zunaidah, A. (2019). International Students’ Accommodation and Politeness Strategies for Dealing with Communication Conflicts: A Case Study at a State University in Surabaya. Jurnal Komunikasi Indonesia, 124-133.

Widita, A. (2018). The Evolving Consumer Behavior: Fan Culture in Online Community. J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), 2(1), 34-53.

Lukiyanto, K., Widita, A., & Kumalasari, R. D. (2018). Patron-client relationship in microenterprise development as a cultural heritage in modern era. PERTANIKA: Journal of Social Sciences & Humanities, 26, 155-162.

Permatasari, Y. K., & Widita, A. (2017). Dealing with Distinction: Challenge for International Students of Public University in Surabaya. borderless communities & nations with borders, 199.

Widita, A, Rachmahani. H,. Agustina. I.A., & Husna, N. (2021). The Use of Augmented Reality in Café’s Interior to Enhance
Customer Experience. IOP Conference Series; Earth and Environmental Science 794 (2021) 012192. doi:10.1088/1755-1315/794/1/012192

International Conference:

“Bangga Surabaya” as the Surabaya’s Government Strategy to Overcome Performance’s Communication Gap with the Public, “Sustainable Mediated Communication and Social Network Society, 2nd AICCON (Aspikom International Communication Conference), 2021, ASPIKOM (Asosiasi Pendidikan Tinggi Ilmu Komunikasi), 8 Februari 2021

Interior Virtual Enhancement: Using Augmented Reality to Elevate Visitor Experience On Café as an Instagrammable Place – The 4th Art, Craft, and Design in South East Asia International Conference (ARCADESA) 2020

Duality Concept of Women Representation in Blackpink’s Music Video –  Kuningan International Conference (KIC) 2020, 25 November 2020.

The Use of Augmented Reality in Café’s Interior to Enhance Customer Experience, THE 4th INTERNATIONAL CONFERENCE ON ECO ENGINEERING DEVELOPMENT​ (ICEED) 2020​, 10 – 11 November 2020.

Exploring Studygram: The Youth’s Way of Personal Branding, International Media Conference (IMC) 2019, 7-8 November 2019, Surabaya.

Professional Engagement

Workshops:

Instructor for Digitechpreneur Camp – Creative Branding in PR – BINUS University, Malang 2020

Instructor for PR in Practice – Digital Branding Workshop @ SMAK Petra, Surabaya  – BINUS University, Malang 2020

Instructor for Management Public Relations in Organization Workshop – BINUS University, Malang 2020

Instructor for Technopreneurship Talkshow #2: Developing Personal Brand in Social Media @ SMKN 2 Malang – BINUS University, Malang 2019

Professional Experience:

2016 Marketing & PR – SIS Singapore International School

2016 – present Academic & Lecturer Resources Center – BINUS University @Malang

Reward & Grants

Grants:

2017 – Hibah Terapan Binus from BINUS University

2018 – Hibah Terapan Binus from BINUS University

2020 – Hibah Terapan Binus from BINUS University