ADHI MURTI CITRA AMALIA, S.ANT., M.MED.KOM.

ADHI MURTI CITRA AMALIA, S.ANT., M.MED.KOM.

Subject Content Coordinator

  • adhimurti.amalia@binus.ac.id
  • (0341) 3036969
  • Araya Mansion No. 8-22, Genitri, Tirtomoyo, Kec. Pakis, Malang, Jawa Timur 65154

Profile & Qualification

Graduated from Faculty of Social Sciences and Political Sciences, Airlangga University majoring in Anthropology and Communication & Media Studies. Currently working as Faculty Member & Subject Content Specialist, Public Relations Department, Faculty of Economics and Communication – Binus University. Based on experience and comprehension in Marketing Communication and Public Relations especially in Media Group, Ms. Amalia teaches several courses such as Media Convergence, Cross Cultural Communication, Political Branding, Media Relations, Reputation Management, Corporate Social Responsibility, Introduction to Marketing and Negotiation Technique, etc.

 

Academic Qualifications:

2008 – 2012 S.Ant in Anthropology, Airlangga University Surabaya

2013 – 2015 M.Med.Kom in Communication and Media Studies, Airlangga University Surabaya

Research & Publication

Published Research:

Amalia, A. M. C., & Putri, G. S. (2020). Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya. Jurnal Sosial: Jurnal Penelitian Ilmu-Ilmu Sosial, 21(2), 51–59. https://doi.org/doi.org/10.33319/sos.v20i2.42

Putri, G. S., & Amalia, A. M. C. (2020). Model Komunikasi Pemasaran Terpadu Sport Tourism di Kabupaten Malang. EXPOSE: Jurnal Ilmu Komunikasi, 3(1), 1–20. http://e-journal.president.ac.id/presunivojs/index.php/EXPOSE/article/view/968/579

Amalia, A.M.C. & Putri, G.S. (2021). Strategi Komunikasi Krisis Pemerintah Kota Surabaya Melalui Media ‘Bangga Surabaya’. Diakom: Jurnal Media Komunikasi, Vol.4 no 1. DOI: 10.17933/diakom.v4i1.182

Pramudhita, Okky; Amalia, A. M. C; Savitri, G. A. (2022). SMEs’ Adoption of Social Media Consulting During COVID-19 Pandemic. 2022 1st International Conference on Information System & Information Technology (ICISIT); DOI: 10.1109/ICISIT54091.2022.9872762

Amalia, A.M.C; Nugroho, Vero; Putri, G.S & Savitri, G.A. (2023). Does Appearance Matter? Building Digital Brand Image
Through Brand Ambassador on Instagram. E3S Web of Conferences 426, 02035 (2023) ICOBAR 2023; DOI: https://doi.org/10.1051/e3sconf/202342602035

 

International Conference:

“Bangga Surabaya” as the Surabaya’s Government Strategy to Overcome Performance’s Communication Gap with the Public, “Sustainable Mediated Communication and Social Network Society, 2nd AICCON (Aspikom International Communication Conference), 2021, ASPIKOM (Asosiasi Pendidikan Tinggi Ilmu Komunikasi), 8 Februari 2021

Professional Engagement

Workshops:

Instructor for Social Media Based Training Workshop with UMKM Kelurahan Purwodadi, Malang – BINUS University, Surabaya 2019

Instructor for Branding in Public Relations Workshop with SMAK Kalam Kudus, Malang – BINUS University, Malang 2020

Instructor for Digital Branding in Social Media Workshop with SMAK Petra, Surabaya – BINUS University, Malang 2020

Professional Experience:

2014 – 2016 Marketing Communication Suzana Radio Network Surabaya (Media Group)

2017 – 2018 Public Relations Suzana Radio Network Surabaya (Media Group)

2019 Digital Account Executive TOP Radio Network Semarang (Media Group)

Reward & Grants

Grants:

2019 – Hibah Terapan Binus from BINUS University

2020 – Hibah Terapan Binus from BINUS University