GABRIELLA SAGITA PUTRI, S.SOSIO., M.MED.KOM.
Lecturer Specialist
- gabriella.putri004@binus.ac.id
- (0341) 3036969
- Araya Mansion No. 8-22, Genitri, Tirtomoyo, Kec. Pakis, Malang, Jawa Timur 65154
Profile & Qualification
Completed her Bachelor Degree from Airlangga University majoring in Sociology, Ms. Gabriella continued her Master Degree in Airlangga University majoring in Communication and Media Studies Studies. Currently working as Faculty Member & Lecturer Specialist, Public Relations Department, Faculty of Economics and Communication – Binus University. Ms. Gabriella also had professional experience in Marketing as Business Analyst and Account Executive at PT. Markplus Indonesia. She teaches several courses such as Integrated Marketing Communication, Government Relations and Lobbying, Corporate Advertising, Advertising in Public Relations, and Political Branding, Culture and Power in Organization.
Academic Qualifications:
2008 – 2012 S.Sosio in Sosiology, Airlangga University Surabaya
2013 – 2015 M.Med.Kom in Communication and Media Studies, Airlangga University Surabaya
Research & Publication
Published Research:
Putri, G.S, Hartanto, B., & Husna, N. 2019. Generation Gap; Analisa Pengaruh Perbedaan Generasi terhadap Pola Komunikasi Organisasi. Jurnal Penelitian Ilmu-Ilmu Sosial Volume 20/ 1 Maret/ 2019
Sari, Y. K. P & Widita, A. & Husna, N. & Putri, G. S. 2019 ‘The Heart of East Java’; Branding Pariwisata Humas Pemerintah Kabupaten Malang. Warta; Ikatan Sarjana Komunikasi Indonesia Volume 2, No 02 (2019)
Putri, G. S., & Amalia, A. M. C. (2020). Model Komunikasi Pemasaran Terpadu Sport Tourism di Kabupaten Malang. EXPOSE: Jurnal Ilmu Komunikasi, 3(1), 1–20. http://e-journal.president.ac.id/presunivojs/index.php/EXPOSE/article/view/968/579
Amalia, A. M. C., & Putri, G. S. (2020). Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya. Jurnal Sosial: Jurnal Penelitian Ilmu-Ilmu Sosial, 21(2), 51–59. https://doi.org/doi.org/10.33319/sos.v20i2.42
Amalia, A.M.C. & Putri, G.S. (2021). Strategi Komunikasi Krisis Pemerintah Kota Surabaya Melalui Media ‘Bangga Surabaya’. Diakom: Jurnal Media Komunikasi, Vol.4 no 1. DOI: 10.17933/diakom.v4i1.182
Benedictus Dicky I. & Putri, G.S. & Savitri, G.A. & Amalia, A.M.C. (2022). Effectiveness of gamification strategy to increasing shopee’s
customer loyalty in shopee’s marketing public relations. Proceedings of the International Conference on Industrial Engineering and Operations Management Monterrey, Mexico, November 3-5, 2021
Amalia, A.M.C; Nugroho, Vero; Putri, G.S & Savitri, G.A. (2023). Does Appearance Matter? Building Digital Brand Image
Through Brand Ambassador on Instagram. E3S Web of Conferences 426, 02035 (2023) ICOBAR 2023; DOI: https://doi.org/10.1051/e3sconf/202342602035
Putri, G.S; Amalia, A.M.C. (2023). Application of 360-degree Communcation Strategy for Branding Sport Tourism in Malang. AIP Conf. Proc. 2594, 120013; https://doi.org/10.1063/5.0109467
Putri, G.S; Ananta, I.B; Rafiqi, H.B; Persada, S.F. (2024). How to Optimize Promotion Tactics for Sustainable Tourism Product through 360-degree
Communication? (Case Study in Poncokusumo, Malang). IOP Conf. Ser.: Earth Environ. Sci. 1324 012065; doi:10.1088/1755-1315/1324/1/012065
International Conference:
360-degree Marketing Communication Omni-channel Strategy for Small and Medium Enterprises”Sustainable Mediated Communication and Social Network Society”, 2nd AICCON (Aspikom International Communication Conference), 2021
Application of 360-degree Communication Strategy for Branding Sport Tourism in Malang, 3rd ICOBAR 2021
Professional Engagement
Workshops:
Instructor for Branding in Public Relations Workshop with SMAK Kalam Kudus, Malang – BINUS University, Malang 2020
Instructor for Digital Branding in Social Media Workshop with SMAK Petra, Surabaya – BINUS University, Malang 2020
Professional Experience:
2015 – 2016 Business Analyst at MarkPlus Institute PT MarkPlus
2016 – 2017 Account Executive at MarkPlus.Inc PT MarkPlus
Reward & Grants
Grants:
2018 – Hibah Terapan Binus from BINUS University
2019 – Hibah Terapan Binus from BINUS University
2020 – Hibah Terapan Binus from BINUS University
2020 – Hibah Penelitian Dosen Pemula, Kemristek/BRIN