MOTHAFAKA as a Communication Medium to Raise Sustainable Eco-Fashion

Abstract: Textile waste is an issue and an environmental problem that cannot be avoided. Education is needed for the community on environmental cleanliness, especially among students who are the nation’s next generation. Various efforts have been made to increase awareness of environmental cleanliness. This study aims to find out more about how to reduce the spread of textile waste that increased rapidly through thrifting system management. This research target is to find an efficient way to reduce textile waste through thrifting brands, besides just improving low-standard thrifting clothes to gain the interest of people. Based on the design thinking process, this research proposes a design that provides an environment campaign to gain user experience. This research is very important as a medium to increase public awareness of the sustainability of its special environment in the educational environment. Technology Readiness Level (TRL) expected in this research is TRL 3, which is achieved by proving important functions/characteristics analytically and experimentally.

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