Level of Awareness Towards E-waste

The study of individual awareness of E-waste management practice plays an important role in the process of determining whether the individual understands and knows about E-waste management. Awareness is defined as the understanding of other activities in the context of own self activities (Dourish & Bellotti, 1992). Merikle (1984) define awareness into two different contrasted. One definition, used in recent masked-prime studies, is objective and equates awareness with the ability to make forced-choice decisions above a chance level of performance. While, the second definition, that was proposed by Henley (1984), is subjective and simply equates awareness with self-reports indicating that an observer “consciously sees” a stimulus. It is concluded that a better objective measure of awareness is needed to distinguish the subjective states of “seeing” and “not seeing” a stimulus. In term of environment awareness, according to Starke (1990), many have failed to translate awareness into commitment and although many individuals have knowledge of the environment, but they still have an irresponsible attitude towards it. In the context of this study, E-waste management awareness in the community was defined into three main elements: knowledge, attitudes and practices.