panSANDO targets university students as its primary market, operating within the campus environment where demand for affordable and convenient food options is high (Who & Where). This business idea was initiated due to people’s strong interest in Japanese cuisine such as Japanese-style fluffy pancakes and fruit sandwiches, which were largely unavailable in the campus area (Why). panSANDO combines these two concepts by substituting traditional sandwich bread with pancakes and offering limited topping options to maintain cost efficiency (What).

Market validation was conducted through direct on-campus sales and observation of consumer purchasing behavior, including product preferences, purchase frequency, and informal feedback (How). During the initial selling period, we identified the market’s strong preference for complementary beverages among customers (When). Consequently, affordable and premium matcha lattes and cold brew coffee were introduced which significantly increased total transactions per customer. This real-time testing confirmed that campus students value novelty, affordability, and convenience, validating our chosen market and product offerings.

Dosen : Dr. Desman Hidayat S.Kom., M.M. – D4906

Anggota Kelompok:
ANDREW KLEMENT WINARTO (2702271783)
JASON WIE (2702272312)
CALISTA MICHELLE SOEMINTO PUTRI (2702313413)
ARTHAZ ANTHONY (2702320860)