Playing AIDA in Digital Media Like A Lego (4)

by D6583-Lorio Purnomo

A.   Convert customer’s Click Thru into a Desire by engaging them with interactivity on your designated landing page.

Think of a Landing Page like a showcase gallery of your store. You would normally design the showcase as compelling as possible to stimulate passers by to walk in and visit your store. Once they walk in to your store, then you expect them to browse deeper to check every merchandise one by one. It is even a common practice, the store owner employs store assistant to escort the walk in customer in browsing around the store, politely assisting and persuading the customer to try and purchase the suitable merchandise to the customer.

Having that thought of a showcase gallery, spend a good investment on developing your landing page. Design the best user interface to engage with the interested customers who are visiting your gallery. Here are some tips for an effective landing page:

1. Make it seamlessly relevant and contextual to the click button that lands your customer into the landing page
2. Design and write a copy that serves sufficient information to satisfy customer’s inquiry from the previous click.
3. Always provide a Call To Action (CTA) button in every landing page to accommodate engagement with your visiting customer

The deeper your visiting customer browses around, the better engaged he/she is. Make your landing page as interactive as possible, by providing seamless flow of information so that your visitor doesn’t feel irritated to find more information as he/she wishes during his browsing experience. It is worth investing in the best User Interface (UI) Architect to design your landing page based on your brief and the best UI Developer to build it for you.

Landing Page that consistently keeps relevance between the click button that brings the customer land into it and can intuitively engage a visiting customer will likely produce customer lead into ultimate transaction.