Playing AIDA in Digital Media Like A Lego (1)

by D6583-Lorio Purnomo

I.    Digital is Mobile

For those who believe that digital media is a way to go for marketing and promotion activity channel, especially marketers in Indonesia, they should not disagree that mobile is the most effective way of reaching out to their consumers or customers. By digesting the following premises, logical conclusion could be easily drawn:

Having the above logical sequence, it is not a rocket science to prove that conducting a marketing and promotion activity through mobile channel should be the focus of digital marketers who claims their expertise in digital marketing.