Entrepreneurship in Millennials: Is it effective?

In 21^st Century we see the progress of business ventures evolve to something where people could find easily, use it effectively and efficient. The new business in Asia that runs in transportation sector such as Grab and GOJEK were invented by youngster with intention to solve problem in the society through business venture. Their Expansion from transportation leads to other economic solution where they invented e-pay for their application which very accessible for every mobile phone user. From this two company, the example illustrate how millennials plays a big role in the entrepreneurship game in the 21^st century.

            The Y generation or The Millennials as we generally call, defined as people who are born from 1981 until 1999 (Ruth N. Bolton, 2013). The age range within the 21^st Century shifted the business model where the influenced the work style, ethics, and changes the work environment to be present in the internet line. The Millennials identical with making things more mobile, on the go, which making it very efficient. They are also prone to technology and social interaction as the globalization take place in the 21^st Century where current technologies helps to connect societies in todays realm (Ruth N. Bolton, 2013).

            Looking through current business that existed nowadays such as Tokopedia, Airbnb,  Facebook,  where the characteristic has its dependency to technologies to make it more efficient. Such as Tokopedia & Airbnb creates its opportunity through technologies where they make a new marketplace online that connects seller to buyer in real time (peer-to-peer system). However, the difference between two companies, which Airbnb create a new branch of the base system business model in hospitality sector where it gathers Hotels and other lodging owner which also creates a new sets of marketing platform. If we look to another founder company of Facebook, the iconic social interaction platform as we call it now social media has now sets a business model for other social media in internet. Facebook also introduce the idea of online interactive media where it also creates a marketing platform available almost to any types of brands. Facebook lately also introduce us the new monetary system or as we called it cryptocurrency where it lives digitally, however it offers us a more balanced currency for all country. The millennials dominate the utilization of latest technologies especially internet, therefore the business in 21^st century retracted to the use of internet in its operation.

The improvement of technologies in the 21^st Century binding the business and entrepreneurship to technologies where millennials are tend to use the gadgets and access more internet. Social Media has proven us to be the platform of social interaction and marketing