NOBLE REBLE 

“Bold Rebellion, Calm Resilience”

The interior design project for Chrome Hearts in Gedung Indonesia Menggugat blends the brand’s edgy, gothic aesthetic with the building’s historical significance as the site of Soekarno’s anti-colonial speech. By maintaining the heritage building’s integrity and incorporating bold, modern features like dark tones, moody lighting, metal, and leather, the design merges historical defiance with contemporary rebellion. Gothic cross motifs and intricate craftsmanship emphasize Chrome Hearts’ style, while the space narrates Indonesia’s revolutionary spirit through a luxurious, immersive journey. This adaptive reuse highlights resilience and celebrates the fusion of historical legacy with modern rebellious identity. Anchored in the “Noble Rebel” concept, it captures the duality of challenging the norm while upholding integrity, purpose, and a sense of higher values. Unlike aimless rebellion, their defiance serves a greater cause or aligns with personal values. They demonstrate courage, resilience, and elegance, standing up for justice or change while maintaining dignity. Figures like Mahatma Gandhi or Nelson Mandela exemplify this balance of resistance and morality. In design or branding, the concept represents a refined rebellion—bold but purposeful, edgy yet elevated. For Chrome Hearts, it symbolizes rebellious creativity paired with craftsmanship and exclusivity.